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Ann Landers, Dr. Phil and Roger Ebert take pleasure in being recognized as leading experts in their respective fields. Because of this status they enjoy greater visibility and reputation than their peers. So instea

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

d of having to cold call or advertise for new clients, they benefit from prospects seeking them out. Yet, when you study these experts closely you realize that they’re no more talented, smarter or knowledgeable than the re

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

t.

They achieved expert status not because they’re good at what they do, but because they’re great at marketing themselves. They identified a niche they could occupy as a leading expert. You can find a niche to fulfill

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

as a leading expert and attract real estate agents the same way.

To Find Your Niche, Discover Your Unique Knowledge

Over time and with work experience, every loan officer learns unique knowledge, skills and ex

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ertise that Agents can benefit from. By discovering this special knowledge, you begin the first step in the process of finding a niche that you can fill.

A loan officer doesn’t achieve leading expert status because of ex

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

raordinary creativity or Herculean effort. Their mastery comes from learning through repetition and a discipline established from research, self-study, education and experience.

We live in the Information Age. Y

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

u can position yourself as a knowledge expert in a particular topic or subject. Therefore, Agents needing help with your topic turn to you first.

Agents prefer to work with someone they view as an expert than to wa

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

te time shopping services. Remember we live in a period with greater urgency than in the past. Your status as a leading expert will attract clients because they value time as a precious commodity.

The first step is

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

to take an inventory of your knowledge and skills. Use these questions as a guide to discover your unique knowledge.

- What problems have you solved repeatedly for realtors?
- Do you have any speciali

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ed training?
- What are your favorite or best loan programs?
- What compliments about your skills have your realtor clients shared repeatedly?
- What are you most passionate about in your business?

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

What knowledge or skills from previous jobs can relate to your present work?
- What single area of your business are you best at?

What elements keep appearing? Are you onto a topic that you can

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

further develop? What niches are you spotting?

To Find Your Niche, Focus On One Area

By focusing on one area you can devote all your resources to it. Time, energy and money are resources you can put toward

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

our development of your niche. That way, no resources are wasted and everything you learn builds toward your base of knowledge.

As you develop your knowledge in one area, you can build a reputation around it. The g

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

eater your reputation becomes the less likely Agents will question your service abilities, shop your fees or question your judgment.

As you become a recognized expert in your field of specialized knowledge, you can bec

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

me more selective of whom you choose to work with. Agents are less susceptible to walk over the relationship or take it for granted.

And since you do not have to spend as much time marketing or selling yourself, yo

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

can spend more time servicing quality relationships that bring you more production. This adds wealth to your business.

To Find Your Niche, Decide Agents Need Your Expertise

A great mistake is to assume tha

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

the knowledge you possess is already widely dispersed. An expert’s knowledge is valuable to those who don’t have it.

Dr. Phil propelled himself to the top from his self-promotion and thanks to Oprah Winfrey. H

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

could have easily assumed that there wasn’t need for his expertise because of scores of other doctors in his field. But he discovered the niche he occupies, Family Relationships, wasn’t being adequately filled.

Survey

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

Agents to learn which of their needs aren’t being met that relate to your niche. My experience from surveying Agents has taught me that many basic needs aren’t being met; inconsistencies in the loan process, lack of co

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

munication between lenders and Agents, too many fires at the close of escrow, etc.

The recognition of your unique knowledge and the calculated development of it is the first step to achieving leading expert status.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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