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The key to success in any business relies a large part in your ability to market your product or service. Often MBA students spend years studying marketing as i

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

t encompasses and relates to nearly all business operations. If you own a small business you know the value of marketing, even if you do not have an MBA or a sp

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

cialized MBA in Marketing.

One thing I found helpful in our company was to thoroughly outline what steps we would take to market our products and services. Our

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

company is a franchise company, which specializes in mobile car washing. Although our company which generally provided services with only a few actual products,

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

this marketing outline will help you design an over all marketing strategy for your company. You need one, even if you are a small company and one-man or Woman

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

how.

It helps to draw on past experiences and to think on things, which worked in getting new clients. Ask yourself where have my best clients come from, becau

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

e obviously you would like to get many more of those. Here is a sample outline we used; yours will be different of course but if you print this out and then mak

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

e comments in the margin, then redesign yours to fit your specific knowledge, expertise and business model you will be able to use this as a launching board to

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

esigning a World Class Marketing Manual.

MARKETING MANUAL

I. FREE PUBLICITY

A. Newspaper

B. Radio

C. T.V.

D. Cable

E. Newsletters, email newsletter

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

F. Publicity Stunts

II. FUNDRAISERS

A. Credit Cards Pre-Paid

B. Give aways and fundraising events

1. Social Booster Clubs

2. Churches

3. Non-Prof

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

t Groups

4. Student Groups

5. Service Clubs

C. Walk-A-Thons

D. Bike-A-Thons

E. Dollar Distribution

F. Co-Offers (Other Businesses)

G. Publicity

H

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

Marketing Opportunities

III. FAX, E-MAIL MARKETING

A. Fax Lists and E-mail lists

B. Fax On Demand

C. Fax Etiquette and the Law, Do Not Registries

D.

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

Sharing Faxing and servers

E. Sharing Lists

IV. CHAMBER OF COMMERCE

A. Membership Drives

B. Neighborhood Watch Programs

C. Red Ribbon Week

D. Intern

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

t Virtual Stores

E. Door Prizes

F. Open Communications

V. PROMOTIONS

A. Car Wash Clubs, Customer Discount Clubs

B. Fleet Sales and Corporate Discounts

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

and Programs

C. Ride Share Programs

D. Corporate Employee Program

E. Coupon Books

F. Gift Certificates

G. Good Fax Letters

H. Detail Direct Sales C

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

upons

I. Bingo Certificates

J. Ladies Day

K. Run For City Council or sponsor a small business candidate

L. Contests

VI. CO-OP

A. Types Of Businesses

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

B. Domino’s Pizza

C. Car Clubs

D. Kinko’s

E. Other Franchises

F. Leads From Franchisor

G. Distribution

H. Reasons And Savings

I. Potential Conta

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ts And Referrals

VII. SALES

A. Franchisor

B. Teams

C. Methods

D. Mail

E. Phone

F. Faxing

G. Rainy Days

H. Competition

I. Direct Sales/Telema

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

keting

J. Competition

K. Contract Selling

L. Employee Sabotage

VIII. ADVERTISING

A. Yellow Pages

B. Newspaper

C. Radio

D. Newsletters

E. Progr

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ms

F. T.V.

G. Cable

H. Signage

I. Flyers

J. Distribution

K. Key Chains

L. Pens-Pencils, refrigerator magnets

M. Word Of Mouth

N. Press Release

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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