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Having people go to your website is not always easy: remind them with a special business card.

W

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

hether you understand it nor not, the web is likely here to stay; those businesses that do not yet

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ave a web presence, or at least email addresses, are likely to get left in the dust. All of your co

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

rrespondence and especially your business card should contain some reference to your website. If yo

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

have gained their interest, people want to know more about what you do. What better way to tell th

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

em about you than through your. We will discuss what to do about websites in a subsequent chapter.

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

our business card is the key that can open the door to many business relationships and your email a

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ddress gives people an easy way to contact you. The argument with publishing an email address is th

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

t you will get junk email as a result. I want to emphasize that you may well get some junk email, b

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ut for the most part you will get good correspondence.

I attended and had a display at a Chamber S

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

mposium this past year and had a bowl for drawing a giveaway. Our prize was a 2 day sales process t

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

aining seminar. We told people that they should not put their card in for the draw unless they were

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

truly interested in the training. No problem there. When it came time for the draw, the person win

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ing was really excited about it and made sure that he had all the information he needed in order to

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

attend. I went home that evening and went online to do the registration for the winner and found t

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

at he did not have an email address printed on his card. I had to enter my email in order to comple

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

te the registration. As a result, he did not get any of the email confirmations that are automatica

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ly sent. His reasoning was he would get too much junk mail if he placed his email on a card.

By th

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

e way, he ended up sending his partner to the seminar who in turn had no problem giving out his ema

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

l address. The one thing to remember is: you need to specify the ground rules for sending you email

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
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Did you know that you should always create a process map for every procedure or system of procedures that you develop? And did you know that, like a table of contents, this will create stronger communication and better understanding in your organization?

And now there's even more bad news, a major study on Internet clutter finds the more ads on a page, the more click through rates, brand impact and product information declines. Because Advertising Agencies have no answer to the problem of advertising's increasing ineffectiveness, the solution now is an increasing stampede to any new destination, like mobile phones where the greatest risk lies for a new avalanche of commercial content. Whilst all this is taking place a big assault on television is underway, by, for example Google. And all of this adds up to...you've got it, more and more clutter.

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