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Great graphic design looks effortless, but it requires lots of attention to details. Think back to an eye-catching advertisement, publication, or flyer you saw recently. Do you remember why

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

you liked it? Perhaps it was something specific like the use of a cool graphic or font. Or, more likely, the layout and the words worked together to create an eye-appealing, memorable me

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

sage that you're still thinking about today.

A lot of thought, money, and skill probably went into that design. But you don't have to be a design guru to achieve expert results! Follow the

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

e five tips to create effective, professional-looking marketing materials for your small business.

Select appropriate font treatment: More is NOT better when it comes to f

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

nts. Pick no more than two typefaces per document - one for headlines and one for body copy. Stick to a simple, clean font for easy body copy readability. Headline fonts can be a little m

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

re creative. For emphasis on certain words or phrases, use italics, boldface, or underlining sparingly. Also try to make the typeface match the personality of the service or product you're

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

epresenting.

Use white space wisely: Just because the space is there doesn't mean you have to fill it! Good designs contain well-planned white space. ("White space" is simp

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ly the areas in a layout that are left bare - without text or graphics.) It gives the eye a break and helps to highlight the important points. Make sure to have enough space around the ed

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

es and in-between columns and articles. And remember that there is a fine line between not enough and too much white space. Consult well-designed magazines and ads or computer templates f

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

r layout inspiration and ideas.

Find effective graphics and photos: It's always better to use too few than too many graphics. One great graphic is so much better than four

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

eak ones. Sometimes they are not even necessary. When you do use graphics and photos, make sure they help illustrate your point, rather than just inserting them to take up space. Likewise

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

be sure their sizes are appropriate to the space. Stick with high-quality graphics - in this age of affordable, quality clipart, there is no excuse to use any image that isn't perfectly

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

lear and neat. Never use a "gif" file in a print document; those are created for web use only. Make sure the graphic element illustrates your main point - it's the first thing the reader se

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

s, so it's important it portrays your message accurately. Lastly, don't mix differently styles of illustration or photography - keep a consistent look to create harmony.

Keep

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

copy short and neat: Readers are more likely to read short sentences, paragraphs, and articles written as if you're having a friendly conversation. Break up large blocks of text with

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

bullet points and subheads. Instead of using fancy multi-syllable complex vocabulary, use everyday words that your audience will understand. A good rule of thumb is to write at a sixth-gr

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

de reading level. Finally, always have someone else - whether a professional copy editor or a skilled friend - proofread your work. It's impossible to catch all your own typos.

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

Watch the flow: People generally read a page from top to bottom and from left to right. Draw people into the top left corner of your ad or newsletter with a headline or strong graphic

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

Then, pull their eyes down and through the text in the mid-section of the page, and finish up in the lower right corner. Picture a "Z" shape. Finally, be sure to include a "call to action"

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

at the bottom to get the results you desire. For example, give readers your contact information and special offer, and tell them to "Call today!"

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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