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Marketing your small business takes tons of time, years of experience, and lots of money, right? WRONG! Anyone can learn ef

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

fective marketing techniques that are simple, inexpensive, and best of all, quick! This summer, get in the habit of regular

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

y marketing your biz! The following are some marketing techniques that you can accomplish in 30 minutes or less. Pick a few

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

that appeal to your style. Then, write down each one on your calendar on a specific day you so you WILL accomplish this tas

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

Type up a list of your top five favorite seasonal tips related to your business and send it to your local p

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

per. Invite the news editor to run the tips along with your contact information in an upcoming issue.

The nex

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

week, follow up that letter with a phone call to that editor. Make it short, sweet, and to-the-point. Tell her what yo

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

u do for a living and what you can contribute to the paper. Offer to be a resource in the future.

Spend 30 m

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

nutes online researching local networking groups. Make a list of those that interest you. Next week, spend 30 more mi

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

utes contacting those you might consider joining.

Scan your Yellow Pages for companies that might be sources of

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

referrals. Make a list. Another day, spend 30 minutes contacting some of these professionals via phone or e-mail to s

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

e if informal, mutually beneficial partnerships or cross-referral programs could be formed.

Write your 60-sec

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

nd commercial so, when introduced to people, you can easily and articulately explain what you do for a living.

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

>Send your top five favorite tips (make them season specific) via e-mail to your database. Don't forget to include yo

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ur contact info and a "call to action." Try, "Call me today to schedule a hands-on consultation," or "Call today to take

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

advantage of my summer special."

Develop a simple incentive program for current clients, encouraging them to r

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

fer their family and friends to you. Draft a note and send via e-mail or create a postcard to send via postal mail.

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

Contact another small business owner in the same line of work in your area that offers a service that you don't.

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

gree to send business to each other whenever possible.

Send a thank-you card to past clients. Include a coupon

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

or 10% off or a free gift (a simple organizing product is nice) with their next purchase.

© 2005 Time to Organiz

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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