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If you want your marketing to be effective, you absolutely must connect emotionally with your pr

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ospects. And one of the best ways to do that is by telling a story.

A good story disarms your r

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ader or listener. He forgets for a moment that you are trying to sell him something and instead

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

elates with what is happening in your story. He connects emotionally with what is happening, and

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

eventually (at the end) with your product or service.

And he remembers what you’ve told him fa

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

longer, because stories stick with us much longer than facts. A good story speaks straight to t

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

e heart and forges a lasting emotional connection.

Building a good story is not as hard as you

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

might think. Even if you’re not a writer, you tell stories all the time – about your day, about

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

unt Rosie, about the funny things your kids do.

Every good story has three things: characters,

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

onflict, and a climax/resolution. Your characters are simply who your story happens to. They can

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

be people, or things like a car, or a business. There really is no limit other than your imagina

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

tion. Just remember that the best characters have unique personalities. It’s the characters that

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

make us relate to the story.

The conflict is the problem to be solved. It’s the reason there is

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

a story to tell. What is the need that your product or service fills? A character facing that ne

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ed is your conflict in a nutshell.

In the climax and resolution, your character’s problem is at

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

it’s worst. Then along comes your product or service and makes it all right again. Your characte

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

is happy, and anyone listening will be, too if only they will do business with you.

You can us

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e stories anywhere you use words to market your product or service. They especially make for gre

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

t radio, television, sales letters and longer print ads. Many companies thrive on a series of ra

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

io ads built around one set of characters.

No matter the medium, a little story goes a long way

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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