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Digg It - Connect to Your Customers with Superb Sales Letters
In the age of e-newsletters and e-mail, you may not consider a sales letter, sent through the regular old postal service, as a viable means of contacting your target market. But the traditional sales letter has not gone completely by the wayside. Need proof? Just look at your own mail. Chances are you get some form of s
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ales correspondence (read: “junk mail”) in your box every day.
But don’t let the “junk” connotation steer you away from using this approach in your marketing efforts. Why do you think you get so many? Because direct mail marketing and promotions work. Sales letters allow you to communicate with your target at their con
But don’t let the “junk” connotation steer you away from using this approach in your marketing efforts. Why do you think you get so many? Because direct mail marketing and promotions work. Sales letters allow you to communicate with your target at their con
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
venience, and yours. Plus, if you have a message that may benefit your target, maybe a new product, service, or guarantee, then your letter is anything but garbage. The key is to make sure this critical message comes across to your reader before he or she has a chance to toss your letter in the recycling bin.
If you wa
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
nt to make your sales letters stand out, use the following three strategies.
1. Grab Their Attention
When your prospect opens your letter, the first thing they will see is the headline. If your headline doesn’t get their attention, it will be the last part of your carefully crafted message that they will bother to loo
1. Grab Their Attention
When your prospect opens your letter, the first thing they will see is the headline. If your headline doesn’t get their attention, it will be the last part of your carefully crafted message that they will bother to loo
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
k at. Therefore, your headline is really the most important line on the page, and at least the line that has to do the most work.
So what makes a good headline? You can make your readers an offer they can’t refuse, such as, “Get Free Delivery on Your First Order.” The word “free” alone inspires a reader to keep going
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
because they immediately know that you have something they can get at no cost. After all, everyone likes free stuff. Plus, this particular example reduces some of their risk with the free delivery, which makes them feel like they have less to lose in buying from you.
You can grab them with a benefit, such as, “With Our
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
Continuous Supply Updates, You Can Stop Worrying about Your Inventory Running Out.” This style gets noticed because people really don’t like to read about you and your company, they like to read about themselves and what they can get from you.
Or, you can ask them an intriguing question, such as “Have You Ever Lost Sl
Or, you can ask them an intriguing question, such as “Have You Ever Lost Sl
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
eep Worrying about a Late Delivery on a Crucial Shipment?” This headline style catches their eye because, if you know your target, you should be able to ask a question that speaks directly to them and their needs.
2. Stop Thinking about Yourself
Knowing what your audience wants and needs means you need to know who the
2. Stop Thinking about Yourself
Knowing what your audience wants and needs means you need to know who the
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
y are. For example, a letter to your grandmother will differ a great deal from a letter to your spouse. Your grandma obviously has different interests than your spouse, so you’ll make decisions about what to include in the letter. Besides the message you convey, the tone and style will be different. When you start to wr
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ite your sales letter, consider what needs your audience wants to hear about. Give this serious thought because your whole letter should reflect your understanding of your market.
Once you’ve established what the audience wants to hear, next describe all the benefits of what you can offer them. Many companies make the
Once you’ve established what the audience wants to hear, next describe all the benefits of what you can offer them. Many companies make the
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
istake of touting their experience, reputation, and expertise in attempts to win new clients. But this approach rarely yields the greatest results. If you want to get people interested in your company, then you need to shift your message to how you can benefit them.
Rather than describing all the wonderful things about
Rather than describing all the wonderful things about
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
your company, describe all the wonderful results they will see from doing business with you. For example, if you offer your prospects more reliable technology, then explain how they can save time backing up their information. Or if you have fifty years of experience, then they can rest easier knowing they are working w
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ith experienced professionals. To really get people interested in your company, tell them exactly how you can make their lives easier.
3. Make it Easy to Read
Many people try to use big words to make their writing better, or they try to overload their sentences with information. Some even use industry jargon to let th
3. Make it Easy to Read
Many people try to use big words to make their writing better, or they try to overload their sentences with information. Some even use industry jargon to let th
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
eir readers know that they know what they’re talking about. However, these practices do not strengthen your writing; they only turn readers off.
Writing in a conversational style, like you’re talking to a friend, will keep readers interested in your message. So put away the thesaurus and write the way you talk. Also, d
Writing in a conversational style, like you’re talking to a friend, will keep readers interested in your message. So put away the thesaurus and write the way you talk. Also, d
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
on’t try to pack your sentences with information and details. Use short sentences and bulleted lists to convey your information. And leave out the jargon. You want to make sure your writing speaks to everyone, even those who don’t know your industry inside and out.
Besides conversational writing and style, a number of
Besides conversational writing and style, a number of
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
visual elements also contribute to the readability of your letters. Have you ever put a book back on the shelf because it had too many pages or the font was too small? If yes, you’re definitely not the only one. Even if it was the best book in the world, you may not have felt comfortable reading it. You don’t want your
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
prospect to unfold your letter and feel intimidated by a solid block of text, so you need to make it visually appealing as well. Start by breaking your text into small paragraphs. Incorporate subheadings to guide readers through the letter. Finally, bold and underline key points and phrases so readers know what’s most i
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
mportant.
Your Sales Letter Success
Direct mailings are a time-tested method of reaching your market. They allow you to contact your prospects and clients with a one-on-one message that they can read at their convenience. But if you want to get the best results from your efforts, you need to ensure your letter or mail
Your Sales Letter Success
Direct mailings are a time-tested method of reaching your market. They allow you to contact your prospects and clients with a one-on-one message that they can read at their convenience. But if you want to get the best results from your efforts, you need to ensure your letter or mail
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ing doesn’t end up in the junk mail pile.
The first thing your reader will see on your letter is the headline, so make sure it inspires them to keep reading. Then shift your focus away from yourself and your company and on to your reader’s wants and needs so they can see exactly how you make their lives easier. Finally
The first thing your reader will see on your letter is the headline, so make sure it inspires them to keep reading. Then shift your focus away from yourself and your company and on to your reader’s wants and needs so they can see exactly how you make their lives easier. Finally
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
, make your letter easy on their eyes by using short words, sentences, and paragraphs, and by leading them through the message with subheadings.
When you use these three strategies to improve your sales letters, your promotional mailings will have a greater response and bring more clients and prospects to your business
When you use these three strategies to improve your sales letters, your promotional mailings will have a greater response and bring more clients and prospects to your business
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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