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People are known to shop on impulse- buying an item just because it is on sale, or purchasing something because it looks great in the store. When shopping for promotional items, you reall

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

y can’t succumb to impulses. Instead, you must carefully decide on an item that will help meet your objectives.

A career school admissions representative who worked with the high school

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

market once wanted to buy magnets to give to people. Although magnets were in the budget, they would not really do the job of spreading the word among other high school students, as the m

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

agnets would be at home on the fridge where maybe a handful of other students would see. A better idea was to give out day planners (only to enrolled students) that they could carry to sc

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ool everyday where hundreds of classmates could see. “Oh- that’s where I’m going to school after graduation…” they would say when asked about the school’s name on the planner. Rachel, th

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e rep, was hurt that the magnets she liked did not get ordered. But, Rachel does not have a marketing background and she didn’t understand that these items served another purpose.

So, wh

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

en ordering your items before you even browse the pages of catalogs or websites, you want to have some objectives in mind. You would not want to invest money in an item that doesn’t match

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

the tactic. Think about these:

-Do you want to stimulate trade show traffic?

-Do you want to use these as sales aids?

-Are these going to be premiums?

-Are you introducing a new produ

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

t/service?

-Do you want to thank current customers?

-Are these for an event giveaway?

-Are these to motivate employees?

-Are you trying to gain back lost business?

-Are you trying to

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

improve customer service?

-Are these going to be used as gifts?

-Are you using them to supplement a direct mail campaign?

These are just a few questions you will want to ask yourself.

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

If you are looking to supplement a general direct mail campaign, you will want to keep postage costs in mind. Perhaps mailing a magnet, sticker, pocket calendar, pen or pencil would be som

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ething good to use. You would not want to mail a t-shirt or mug- that would be very pricey for the response rate of direct mail! If you are doing a campaign to target past customers or a

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

e just doing a smaller-gauge mailing, perhaps something a little bigger would work.

On the flipside, if you are looking at motivating employees, thanking customers, buying gifts or buildi

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ng premiums chances are you will want to budget more money per item. However, there is likely to be fewer items ordered. I don’t think a pen would be ample to thank someone for years of

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

service! Items for these categories would fall under desk supplies, plaques, acrylic awards, clocks, engraved items and more.

If you are using these items or sales purposes, perhaps if

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

you have traveling sales people, you will want something that will be left behind to keep your name top of mind. Things like a note cube or coffee mug are things that can sit on a decisio

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

-makers desk for a long time.

If you are looking to promote your business at an event, such as a concert or festival, passing out t-shirts could be a great idea. You can easily tie t-shi

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

rts up in knots and throw them to the crowds. Lower ticket items for events could be things like pens, pencils, keychains, magnets, calendars, tape measures and more.

Finally, cost is so

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

mething to keep in mind too. You don’t want to spend the same amount on a prospect as you would on a loyal customer. Use this as a suggestion:

Under $5- Prospect

$5-$25- Reward

Over $2

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

5- Loyalty

The important thing here is that promotional items should not be ordered just because you like it. The item should clearly be in the plan to help meet your business objectives

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Almost every company talks at length about customer service and the need for excellence in satisfying the needs of its customers but very few put that talk into action. This is particularly true in the bottled water business. The bottled water industry service a wide customer base with each company in the industry servicing many individual customers. The industry is characterized by a small number of very large firms and a large number of relatively small players with specific geographic niches. But all bottled water providers share the need for customer service.

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