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Here are five proven ways to help ensure that the memos you generate achieve the results you want:

1. L

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ess words, more impact: In preparing a memo, keep things short and simple. Most people reading your mem

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

os have other work to do and will appreciate a brief message as opposed to a book, or even a letter. Peo

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ple who receive your memos are more likely to read every word and absorb what you’re saying when there ar

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

e less words.

2. Bullet your thoughts: Readership studies show that the intimidating format of a parag

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

raph often turns off some readers. Using bulleted copy points instead to stress key ideas. This makes the

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

memo more inviting to the reader and enhances the overall impact of the memo.

3. Solicit feedback: An

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

other smart way to add impact to your memos is to engage the reader personally by asking them to get back

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

to you. If your memo is about the implementation of a new filing system for invoices, request that your

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

readers take action by submitting back to you their own ideas for the new system.

4. Become multimedia

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

savvy: In the 21st century, electronic communication is becoming the norm, but some of us still prefer p

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

en and paper. Remember how your audience prefers receiving information to ensure you reach everyone with

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

your memo. Circulating memos to co-workers by combining the old-fashioned paper way with cyberspace prov

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ides people with more opportunities to read your memo.

5. “Carbon Copy” the people in charge: When prep

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

aring your list of who will receive your memos, remember to keep the people you report to (and possibly t

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

he people they report to) in the loop. Send these people memos along with the others you send. Including

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

the names of top management in the “cc” section of your memo not only keeps everyone informed, it also b

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

rings importance and urgency to the memo itself.”

While memos are an efficient way of communicating with

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

management and co-workers, they can easily be thrown away if they go unnoticed or are met with complacen

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

cy. Put yourself in your readers’ shoes. Ask yourself if you would read, react and respond to your memo.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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