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Trade show booths are one of the best direct contact systems with end consumers. The face to face meeting opportunity with customers can provide some excellent results…pr

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ovided you have a good communication strategy in place. Keep in mind that there are at least a hundred other advertisers at the same trade show vying for the attention of

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

the consumer, you have a small window to make an impression on the persons mind. Here are some tried and tested strategies to implement to maximize your on-the-floor comm

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

unication:

Be crisp: Don’t make the mistake of beating around the bush while communicating at the trade show either verbally or visually. No one has the time to listen t

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

a sales person rambling on (and if someone does listen to long sermons at tradeshows, he probably has no where else to go to). You need put across your message selling t

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

he product or service in hand in a direct manner. Your booth display should have the message in readable format with meaningful graphics. Meaningless graphics are the big

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

est turn-offs for the trade show veteran.

For example, use graphics and text on the display which communicates directly about your products and services. Avoid using gen

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

eric graphics. If you are not sure of what to put there, take professional help. It is also advised that you get display design done by professional agencies rather than

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

n-house team. This may be a bit more expensive, but if you get a re-usable variety, the costs are going to be well justified.

Know the demographics: Most trade show orga

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

nizers give information about last year’s demographics of visitors. These inputs can form an important ingredient in your communication strategy as you get to know the vi

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

itors before they visit your booth and prepare your pitch accordingly. Sometimes, it might also be a good idea to break the tradition and have a strategy which might not

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

be so obvious. For example, if you most of the visitors are the serious management level people, you might like to feature a basketball loop on that trade booth to appea

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

to their playful mindset rather than a serious looking demo. Such a strategy can make you look different as well as have a great recall value. Your company also wins the

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

image of being a fun company.

Don’t compromise on literature: Many organizations begin cost cutting measures at trade show by giving a low quality hand outs. People who

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

frequent trade shows are recognize such companies from a distance. It is advised that you develop cost effective communication material especially for trade shows so that

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

you can save costs without looking cheap. The disadvantage of cheap handouts is that though you can get the satisfaction of giving it out, no one is really going to read

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

it much less file it for later reference.

Fish Bowl still works: Sometimes we may not be able to attend to each and every person who passes the trade show booth. The old

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

fashioned ‘drop your visiting card in the fish bowl for a prize’, is still a good communication strategy. The value of contacts via the fish bowl, however, can only be d

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

termined by a strong follow up right after the exhibition.

The above mentioned strategies are not unique to any particular kind of trade show and can be implemented easi

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ly with any event, for any industry. There are of course a number of other strategies which work wonders in a trade show … and we will surely cover it in our next article

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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While it is worthwhile to try new techniques before dismissing them out of hand, the best job search strategies in the world only work if they fit your individual style.

Of course, giving away promotional items is a must at any trade show booth. Giving away and receiving cool products are part of the experience of attending and participating in the event. You’re there to network and build contacts by interacting with your prospective customers. Giving them useful, valuable, and interesting items helps them to remember your business.

Recent studies concerning the “new world of women” have been released. Some of the major findings may be surprising to you (less so if you are a woman). Today's woman is so busy, her life is full. She doesn’t have enough time for herself. She certainly doesn’t have a lot of time for your marketing message. So what do you need to do to reach her?

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