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Some people use the words “client” and “customer” interchangeably or generically. I’d like you to

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

think a little about these important words because there is a significant difference – one that can

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

have huge impact upon your long-term business.

According to Merriam-Webster:

Client: One that is

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

under the protection of another

Customer: One that purchases a commodity or service

Here’s the d

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

stinction:

In a client / vendor relationship, the buyer is “under the protection” of the vendor an

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

becomes dependant upon the ongoing care of the vendor.

I think most executives, professionals, an

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

d owners of small businesses would benefit from nurturing “client” relationships. That means:

· C

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

mmunicating that they are under your care

· Being proactive in looking out for their best interest

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

· Constantly working on strengthening and deepening the relationship

· Giving them your best ser

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

vice and value on an ongoing basis

· Providing value and peace of mind well beyond the commodity v

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

lue of the transaction

If I am in your care or under your protection and I know it, there is far l

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ss likelihood of me defecting to a competitor and far greater likelihood that I will refer others t

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

o your care and protection. Isn’t that the relationship you want to build? If so, think through y

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ur mindset and that of your staff:

· Do you actively protect and look out for your client’s well b

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ing beyond the value of the purchase?

· Do you communicate your ongoing care on their behalf?

· D

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

o you always give them your best service and value?

· Do your clients feel they are in your consta

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

t care?

Building ongoing client relationships means constantly being vigilant to insure you and yo

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

r staff work to build that “protection / care / dependence” paradigm with every client contact so t

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

hey can say, “I depend on [fill in your name] for [fill in the products and services you provide].

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

Customers don’t have much reason to stay; clients don’t have reason to stray… that’s the difference

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Logistics is a method of managing scarce resources. The need for logistics was initially felt during World War I and II. At that time, it only involved maintaining a constant supply of men and material during battles. Logistics has developed into a completely different branch of management and a lot of research has already been carried out on the subject.

Why does everybody think it is so necessary to have a domain name ending with .com? Why not get a dot info, or dot ws, or some other dot something other than dot com. These others are so much more affordable. With the proper SEO and by submitting articles and posting comments you can still get a damn high Page Rank and still rank high for your keyword choices.

Market research can provide critical information about the buying habits, needs, preferences and opinions of current and prospective customers. The type of data you need and how much money you're willing to spend will determine which research techniques you will choose for your business.

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