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Yellow Page users are the hottest of all prospects – someone who

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

has made the decision to buy, and now is looking for a place to d

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

it. Does your ad convince them that your business is that place?

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

It doesn’t have to be the biggest, although that can certainly h

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

lp. And if you do it right, it won’t even matter if your business

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

is listed first. What matters is that your ad is the most persuas

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ve.

“But, Lisa!” you’re saying in your most shocked whisper, “Ev

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

rybody knows that the first listing in a category gets the most r

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

sponse! That’s why so many business names start with ‘A.’”

Well,

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

yeah, if I’m faced with a list of indistinguishable company names

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

I’ll just go with the first one I see. And 99% of all Yellow Pag

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

e ads seem to have the company name as their headline.

But your

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

usiness may be better than the one that starts with “A.” So why d

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

n’t you tell me that? Move your company name to the bottom, besid

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

your phone number, and greet me with a bold headline telling me

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ust what’s so great about you. Invest in a few lines of copy (get

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

rid of the photo of your store if you have to – I don’t really ca

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e about it, anyway) that prove you can deliver on some great prom

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ses.

Did you know that making those changes can increase your re

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ponse by 600%? Yes, really. That beats having an “A” name any day

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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A business card is an entrepreneur’s best friend, his most valuable marketing tool and an essential element to becoming UNFORGETTABLE. Unfortunately, too many people have business cards that simply blend into the multitude of cookie cutter crap. And that’s a shame, because a business card is more powerful than you think.

The role and responsibilities of the senior management personnel in organizations differ from industry to industry. However, with specific training in a certain area, skill in management can be a profitable secondary asset for an employee.

For better or worse, change is a shared process. Organisations must acknowledge and understand this. More importantly, organisations need to demonstrate a genuine commitment to a shared approach right from the beginning, ensuring the change vision is well conceived, articulated, consulted and managed. Remember, organisations are people too!

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