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If you've got a mailbox, you're no doubt aware of the popularity of catalogs. People love to look through catalogs, and more important, they love to buy from catalogs. But mailing catalogs can b

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

e expensive. You've got to send a lot of them out, and many of them are going to non-productive destinations-- in other words, most mailings don't just go to sure-fire customers. On the other ha

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

nd, there are lots of ways to get these powerful sales tools in front of all kinds of motivated, eager customers who want what you've got and are ready to slap some cash in your hand to get it.

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

Catalog Distribution means exactly what it says: getting your catalogs out where they can generate orders. It isn't complicated; in fact, it's incredibly simple.

OVER 20 WAYS TO DISTRIBUTE YOUR

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

FAR HORIZONS CATALOGS AND BROCHURES

1. Show them to friends.

2. Show them to neighbors.

3. Leave some with your dry cleaner, doughnut shop, coffee shop, laundromat, and anywhere else you'

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

re a "regular." (Offer the owner a percentage of all orders)

4. Show one to your local PTA Chairperson (you could end up with a fund-raising campaign!)

5. Take them to work, especially aroun

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

d the holidays.

6. Ask if you can leave one in your doctor's office. People love to browse while they wait. (Offer the receptionist a free gift in return for holding the orders for you).

7.

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

Hand out lots of them on bowling night, or at the lodge meeting, or any type of club gathering.

8. If you're familiar with the neighborhood and feel safe, take a Sunday afternoon and go door-t

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

o-door.

9. While you're watching your child's soccer game, show catalogs to the other parents.

10. In fact, be sure to show the League Director. Again, you may end up with a lucrative fund-

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

raising campaign.

11. If your job requires you to make deliveries to various homes or businesses, be sure to leave a catalog with the owner, receptionist, or Receiving Department official at

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ach stop. (Again, you can offer a free gift, or even a percentage of total orders).

12. Hire a crew of kids to distribute brochures on car windshields in parking lots

13. Hire that same crew

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

to hand out brochures at large sporting events, concerts, fairs, etc.

14. Take some with you to the beauty salon, gym, tanning salon, etc. and show them to staff and customers.

15. Ask if y

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ou can leave several catalogs in the teacher's lounges at the local schools.

16. Ask the Human Resources Directors at local companies if you can place catalogs in the employee lounge or lunchr

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

oom.

17. Approach merchants at local swap meets who are selling non-competing items. Ask if they would display your catalog and take orders, for a reasonable percentage

18. Do you have relat

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ives living in different parts of the country? See if they would be interested in distributing catalogs using any of these methods, for a percentage, of course.

19. Make a deal with the local

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

newspaper to insert your brochure.

20. Anytime you deliver an order, always stuff the order with additional catalogs and/or brochures.

21. At Christmas time, make a deal with the Christmas t

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ree lots to let you distribute catalogs. Same with the pumpkin patches at Halloween.

22. Senior citizen communities are a great place to hand out catalogs. Many of the residents aren't able to

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

get around as well as they used to, and appreciate the opportunity to shop at home. Extend a healthy discount, too; many senior citizens are on fixed incomes.

23. Many communities have Welcom

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

e Wagon services. Contact those service providers and get your catalog included in the Welcome Basket

Certainly you may come up with many more ways to successfully distribute your catalogs and

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

brochures. Any way you come up with is fine, as long as you get your material into a prospect's hands.

Note: It's not legal to distribute sales materials by putting them into people's mailboxes

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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