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Want to know what the highest-impact, lowest-cost tool is in your marketing toolkit? First, here are ten reasons to start using this tool right away:

1. It won’t get tossed out with the rest of the junk mail.

2. It builds a genuine bond

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

with the recipient.

3. It’s personal, a 1:1 “marketing touch,” and customized.

4. It costs less than 40 cents.

5. It takes less than 10 minutes to do.

6. It requires no expensive investment.

7. It’s low-tech, but high-touch.

8. It’s

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

a great way to turn downtime and waiting into productive marketing time.

9. It’s rarely used and sets you apart from the crowd.

10. It gets a higher response than any other marketing tactic you could use.

What is this amazing tool? A t

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ank you note. Okay, wait…before you roll your eyes and stop reading, take a quick look at happens when you use this one simple tool:

“Thank you for your note. I’ve never been so impressed. It made me stop and send this email to you. When

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

can we meet?”

“I’d like to say thank you for the note. Really nice touch—you’ve made an impression. Yeah, I’d definitely like to talk more.”

“Thank you for the personalized note. It is a very nice touch and will motivate me to think mo

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

re about the marketing skills you taught me in your class. I will do my best to inform my management and colleagues about the value of your class and the services offered by TurningPointe Marketing.”

“Thanks for the nice card! I pinned it

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

up in my office as it made my day!”

I can’t tell you the number of times I’ve walked into a prospect or client’s office and my note is propped on their desk or pinned to the bulletin board. Can you say the same of your marketing materials

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

?

Here’s when I send a handwritten note. I’m sure you can think of more opportunities, as well:

1. After a meeting to thank a prospect.

2. After a networking event, particularly to people with whom you had a genuinely good conversation.

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

3. When you earn new business.

4. When a client recommits to you by giving you more business.

5. When someone gives you a referral (whether it pans out or not).

6. When someone consistently gives you repeated referrals. Often, I send

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ore than a note: anything from a $5 gift card to a high-end basket of their favorite goodies or tickets to an event should accompany a note when they’re been really good to you.

7. After you give a talk. I know it’s daunting, especially i

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

f your audience climbs above 30. But the payback is amazing. There are ways to “systematize” this, so that you don’t have to hand-write every single note yourself. Send me an email, and I’ll let you in on my secret process. Also, send a no

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

te to your sponsor, host, other speakers, and any co-panelists.

8. If you’re new to a committee or board – or welcoming someone new to yours – send a note to each member.

9. After a kick-off meeting, retreat, or visit with a new client –

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

to everyone that was at the meeting, if possible. I also like to send thank-you’s to key support staff that were involved (i.e., meeting planners, secretaries, A/V technicians, vendors, etc.).

10. When you’ve ended with a client.

For tip

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

s on how to give thanks, keep reading…

1. Above all, be genuine. If you don’t feel grateful or don’t mean what you write, don’t bother. You’ll resent it, won’t make it a habit, and the recipient will know it’s hollow.

2. Do them immediat

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ely (i.e., the next day). I’ve found that if I don’t, chances are I won’t later. This is more about discipline than it is about creativity or a big marketing budget.

3. Make them a habit. On average, I do three notes every morning before

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

turn to other priorities. In less than a half hour, I start every day off with a high-impact marketing action.

4. Use a professional note card – I find that a 4” x 5” folded card is perfect. Mine are an exact replica of my business card,

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

which creates a consistent “identity” after someone has received my business card at, say, a networking event. I slip them into sheer envelopes and include another business card, for a low-cost marketing piece. Before I had them, though,

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

I used small note cards in my company colors – don’t let the lack of the “perfect” stationary keep you from starting now.

5. Hand-write them! This is about relationship building. A short note written by hand (even in sloppy hand writing)

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

as a much more meaningful impact than a sterile letter with a (heaven forbid!) stamped signature. Nobody is too important or too busy to write a quick note. Many a U.S. President has hand-written-noted his way to the top. If they can do it

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

, so can you.

The real key to this strategy? Being grateful. I don’t take any of my clients, prospects, and valued contacts for granted and want them to know it. By expressing my gratitude in writing, it’s a great mindset to start the day

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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If published statistics are accurate, employment agencies and search firms fill about 20% of all jobs in the US. Job boards fill anywhere between 2% and 8%. So how do the others get filled?

Before you sell your business focus on this one crital area to improve your selling price.

In the wake of Hurricane Katrina, many businesses are hesitating to keep clients apprised of new offerings, perhaps afraid that they will appear insensitive to the enormous human suffering that is going on along the United States Gulf coast. How can you continue to promote your business, and at the same time, remain sensitive to disastrous events? Here are seven guidelines, when disaster strikes and rough seas abound, to help you decide how to best promote your business.

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