Digg It - Business

Color is one of the most difficult parts of a design to show accurately to a client.

Color perception can be affected by many factors, including:

Human perception:

The way each person sees color can vary, depending on the structure of the individual's eye. This is particularly true in

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

the range of the color blue. Colorblindness is another factor in an individual's perception of color, which can be either very slight (and almost unnoticeable to an individual) or quite severe.

Colors can also impact each other when placed side by side - either through reflection o

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

r as a visual illusion. To demonstrate this, hold a piece of bright-colored paper or object next to a white piece of paper near a sunny window. The white paper will take on some of the color, to become a pastel shade of the bright color. Home computer and printing technology:

The ave

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

age computer monitor will show slightly differing colors depending on how the computer is set up, the type of monitor (for example, flat-panel LCD monitors tend to show colors as more blue), how the brightness/contrast is adjusted, and many other factors.

Inkjet and home laser print

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ers, while great for convenience, often do not have the color range that professional printing machines do. This is most obvious in the case of bright colors, especially dark or complex colors (colors made up of cyan, magenta, yellow, and black (CMYK) all mixed together), and in the

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

tones of blue, aqua, and purple. Web color vs. printed color:

The color of your logo and/or any other graphic elements on your website may be different than the colors on your printed materials - this has to do with the color palette that websites use in their graphics (see the art

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

cle RGB vs. CMYK color), with the color palettes that the web browsers use (see web-safe color, below), and with your and your clients' monitor calibration.

Web-safe colors are available, meaning that the colors will look the same regardless of a viewers' monitor type - provided tha

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

t their brightness and contrast settings are set to the same levels. There are millions if printable colors and only 216 web-safe colors, thus we advise treating website colors differently than printed colors, and we suggest that you choose both a web-color palette as well as a print

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ing- color palette for your business identity. Professional printing technology:

Colors can vary between printing processes. If some of your materials are printed with a four-color digital or traditional printing process and others are printed using the Pantone color system, some o

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

the colors may not match owing to the differences in the processes (see our article on CMYK printing vs. Pantone color printing).

Colors can also vary between presses or digital printers, depending on their setup or calibration, so if you print materials at different times or on di

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

fferent machines, they could appear different. In many aspects of your graphic design, such as your company logo, you want to ensure that your colors are as accurate and consistent as possible across different media, printing processes, and monitor displays. You also want to strive

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

for as much color control as possible among the different elements of your brand that you have printed when using different printing processes. This is done by comparing your Pantone color choices to their four-color equivalents, for example, to ensure that the two are as close to

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

atching as possible.

There are also a few ways that we can minimize or overcome these inaccuracies and misrepresentations:

Using colors available through the Pantone Matching System (PMS colors). Printers mix these colors to the exact specifications shown in the Pantone books, so you

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

know exactly what the colors will look like on the finished product. However, this printing method only allows for printing in one, two, or three colors and can be more expensive than some of the four-color, digital printing methods available today. However, many digital press sho

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ps offer only onw or a few types of smooth, white paper. Press printing with Pantone colors allows you to choose from a wider range of textures and colors of paper, which then adds a new color element to your materials that includes the color of the paper itself.

Knowing how your co

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

porate colors will translate. The Pantone system also offers a set of books that show how the Pantone colors will translate to CMYK - an important factor to consider if you will be printing some of your materials in two or three colors and other materials in four-color (full color).

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

With these books, you can easily see how your chosen Pantone color will translate to CMYK, so that you can print your materials in the most economical way.

Home or commercial laser printers will often show an approximation of the final color. When color matching is somewhat importan

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

t, but not essential to the success of the project, we suggest proofing your colors on a good-quality color laser printer. The printouts from these printers will simulate four-color (CMYK) press results, though they won't match exactly, due to the differences in their calibration v

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

rsus that of professional printers.

For four-color (CMYK) printing where the accuracy of color is essential, many printers can produce "match proofs" - proofs that show very accurate color. These proofs will cost about $100 for a letter-sized page. This process will also will extend

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

the production timeline of your printing job by several days for production and approval, but the proofs will give you an accurate representation of the color of your final job. To learn more about the various color systems, please continue to read the other articles in this series

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Digg It - Color Part 1: Accuracy

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