Digg It - Business

I don't know about you, but I secretly love watching infomercials. I enjoy dissecting how they sell, how they get people excited, how they entice people to take action now and pick up the phone and order something they completely don't need!

As you know, these programs al

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ways offer a huge bonus or multiple bonuses for people who buy. Often the bonus is worth even more than the featured product itself. You know what I mean... they're selling you a little vegetable chopper, but they also throw in a blender, toaster, and coffeemaker!

Why do

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

they do this? Because it makes the offer completely irresistible. The prospect thinks, "Jeez, I'd be crazy not to buy this right now!"

The same strategy works extremely well online too. Using BONUSES is also a great way to add more value to your program or package, enabli

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ng you to raise your price point. And you don't have to spend any money creating your bonus products if you don't want to.

Here are 7 ideas to get you started offering a bonus ASAP:

1. Special Report

Think of some information that relates to what you're offering that wo

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ld be very helpful for the customer. Exciting titles with numbers are shown to work best, like "31 Easy and Fast Ways to Get More Clients" or "5 Mistakes Most Families Make When Choosing a Puppy." Write it in Microsoft Word, format it so it looks nice, and then use Adobe A

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

crobat to save it as a PDF file for easy downloading. (Be sure to promote your business and website in there too - remember it may get passed around.)

2. Resource List

Compile a list of your personally recommended resources, websites, books, and vendors that are related

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

to your product or service. You can set this up as a PDF file as well, or create a password-protected area of your website that customers and clients can access. Example: One bonus that comes with my Boost Business With Your Own Ezine system is the "Ezine Queen Private Res

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ource Library." It's simply a select collection of links to websites and tools that can help my customers grow their lists and run their online businesses.

3. Checklist

Are there any checklists that would be a good tie-in to what you offer? That help people do what you'r

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

teaching them to do, better or easier? Example: I have a program called "Insider Secrets to Making M0ney With Teleseminars," and one of the bonuses is the checklist that I myself use when I plan any teleseminar event! My customers love it because it makes it super easy fo

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

r them.

4. Collection of Articles

Hopefully you write articles or tips on a regular basis for your own ezine or newsletter, and you may even have them posted at your website as well. Why not package your favorites into a PDF document and title it your "Top 10" or "Best o

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

f" collection?

5. Action Guide

Look at the principles, strategies, and tactics you teach in your program, and put together a separate guide to help the user do assignments, stay on track, and document her progress. (Some marketing experts say calling it an "action guide"

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

or "success journal" is better than "workbook," because "work" can subconsciously deter people.)

6. Audio Class

Record a 60-minute audio introduction or orientation to your program. If you already offer a free introductory teleclass or do live speeches, you can simply r

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

cord that. Offer it online as an MP3 download, or even better, let people listen right from the website. (You can see exactly how I set mine up here.)

7. Consultation With You

A consultation is a great bonus to offer, for several reasons. First, it lets you get to know y

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

our customers better and hear the questions they ask and issues they face. This will help you further improve your products and services to offer what they want. Second, it's a great opportunity to upsell these folks to a higher-priced program at the end of the call. For e

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

xample, if they enjoyed the advice you provided on the call, they may be interested in your six-month coaching program. Don't fear that everyone who buys your product will actually take advantage of your free consultation - they won't. When I got started, I offered a free

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

30-minute consultation to all purchasers of my Boost Business ... system. I estimate that less than 20% of the people who bought it actually scheduled a call with me.

Digital or Physical?

I'm a big fan of digital bonuses because they cost nothing to create and there's no

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

packaging or shipping involved. But of course you can also go with physical bonuses, especially if you're already shipping the main product to the customer anyway. My Boost Business... system is a physical package that we ship, so we add in a 2-CD program that teaches peop

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

le how to get more sales from their ezine. It's simply a recording of a great teleseminar I did about two years ago.

If you're offering printed material as a bonus, don't go crazy spending a ton of money making it look great. "Good" is okay! A simple report that you have

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

printed and bound cheaply at a copy shop is fine. Remember that people are paying you for the information you provide.

What's most important is the cover -- even if you only produce a digital report or audio product, having a graphic of it will help increase your response

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

and make you look more professional. I use and recommend Killer Covers.

Give Your Bottom Line a Bonus This Month

So get YOUR bonuses in gear! Make a note of how your sales have been so far, and then add some bonuses and watch the numbers rise.

© 2005 Alexandria K. Brow

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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It is widely known in the business community that information is power. Knowing the right people, the best companies and the most coveted jobs is very important. With the fast paced world, opportunities for better employment at the right company can pass you by quickly. If you do not want to miss such opportunities for advancement, you should use a current awareness tool such as a web page monitoring service that could help you get the latest information conveniently.

Systematize your life for success. Expect more and execute better every time with process improvement. Seek out a business coach to guide you through your steps to success.

I once coined a phrase or saying that goes something like this: Every engineer should get his or her start in Arkansas as I did, cutting chicken necks. In that manner your peers will always marvel at how far you've come – or understand why you achieved so little.

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