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When Advertising, it’s not always better to be the lone wolf.

Before using a certain medium to advertise, consider those t

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

hat went before you. If you are thinking of advertising in a newspaper for example, consider how many of your competitors are in

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

he same paper. If you don’t see any competitors at all, there may be a good reason for it.

Don’t think for one mome

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

nt that your the first guy to think of using this particular medium to advertise. It is remotely possible you are but chances are

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

slim you’d be the first person to pioneer this advertising path.

I think of this psychology much like the feeling one gets

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

when passing a slot machine. Hmmm... no one else is playing this one, I think I'll give it a try, man oh man, it is calling my

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

name. Even in the world of gambling, the smart players go where the machines are known to pay off more often.

A perfect example

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

s motorcycle dealers. You will find that despite the competition, they tend to show up in the local "everything used for sal

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

e" paper. In Michigan, it's called the “Trade n Times”. This paper comes out every couple of weeks and lists ev

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

rything from sewing machines to homes for sale including used motorcycles. Why do the dealers choose this paper? Because they kno

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

that most of their client base sell their used bikes here first while they begin to look for a new one. And the reality is, they

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

wouldn’t keep paying the money to be in this paper if it didn't earn them a return on their investment.

One really except

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

onal strategy I use when looking to advertise in a new market is to actually call people advertising in it to see if it is workin

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

g. Of course I look for someone in a non-competitive business and have discovered they are generally willing to help with an hone

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

t assessment. Often times this conversation puts us on the same level "from one entrepreneur to another" and opens up

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

networking opportunity for me as well.

This brings up a few other thoughts including my favorite - parasite marketing. Read ab

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

out that on my website.

The moral of the story is, the lone wolf may be alone because he's too ignorant to find a pack or he&rsq

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

o;s blind. All too often inexperienced marketers will try a bunch of different avenues and like rolling dice, hope to get lucky.

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

Your safest if you go with the flock in the beginning, advertise where the competition advertises and then as you begin to make s

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

me money try the waters elsewhere.

The Lone Wolf is Blind

by Lemonade Stand Simple Author & Small Business Coach Dan Nichol

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Unfortunately, many companies actually fail in their attempts to hire the best possible executive talent. When this failure occurs, in retrospect, many executive hiring authorities feel the process broke down somewhere during identifying, attracting, qualifying, recruiting of executives into their respective roles. The truth is that in most cases the process was broke even before any attempt has been made to engage candidates.

To visualise where you are going, is deeper and more sensory than anything you have ever done before...A clear, focused Vision is the most effective thing a leader can have, and the most useful item he or she can share. with his or her people...Here's how the best set about it easily.

Government companies are the biggest buyers, yet the least untapped sector. The most strenuous task in the exercise to sell to government agencies is their bureaucratic patterns of making purchases. The seemingly indefinite tiers in the management side and altogether different purchase criterions (for instance filling a tender for your offerings) make this sector a challenge for the marketer who is at time is unable to get even the first start.

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