Digg It - Business

The small business marketing strategy you can’t afford to miss Everyone loves a story. Even if you don’t particularly like reading them chances are you lo

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ve watching them, either on TV or at the movies. Imagine if your marketing literature was like a great story: people would read it from beginning to end fo

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

one thing (as opposed to just throwing it straight into the bin), and they’d be more likely to tell their friends about it, too. Your small business marke

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ing could be famous! Well, maybe…

Ok, so “famous” may be stretching it a little. By telling an interesting story, though, your marketing can at least make

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

your small business well know in your local area or industry. But how do you do it?

Small business marketing through stories

In the same way that everyon

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

loves to hear a story, most people have one to tell. You may not think it, but it’s true. Your story may never make it onto the bestseller lists, but it c

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

n certainly help jazz up your marketing. Think about it. Just what was it that made you decide to start up your own small business in the first place? Whet

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

er it was a terrible boss, a personal crisis, or just the perfect eureka moment, I bet your story is one that you love to tell. It’s probably a lot more in

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

eresting than most of the “corporate speak” sales pitches most people use in their small business marketing, too.

Using your personal story as part of you

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

small business marketing No matter what your story is, you can use it to great effect in your small business marketing by including it in your email news

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

etter, on your website, in your blog, or as part of your sales letters. This does two things:

1. Your story helps “personalize” you. Next time your custom

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

r sees your name on an invoice or at the bottom of a sales letter, they’ll remember your story. You’re no longer part of a faceless business venture: you’r

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

a real person, with a real story. This not only helps your stand out from your competitors, it also makes you easier to trust.

2. Your story makes you me

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

orable. Say your small business start-up story involves you being laid-off from your job in a factory, only to start up a similar business on your own. Nex

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

time your customers are watching the news and hear something about lay-offs (or even factories, for that mater!), they’ll remember you and your small busi

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ess. In this way, your marketing is working for you all the time – even when you don’t expect it to.

Finding your small business marketing story

Of cours

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

, actually finding your story is the hard part. If you’re having trouble, try brainstorming. Pick up a piece of paper and a pen and write down everything y

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

u can think of that relates to you and your business, however tenuously. If you’ve set up a business with your spouse, for example, tell the story of how y

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

u met, and tie it up with the line “who would have thought we’d end up running our own business together?” The great thing about using your personal story

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

s part of your marketing strategy is that your story doesn’t even have to be about your small business at all; it can just be about you.

What’s your story

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggit.org.ua/article/29640/diggit-Getting-Personal--Innovative-Marketing-for-Small-Business-Owners.html">Getting Personal - Innovative Marketing for Small Business Owners</a>

BB link (for phorums):
[url=http://www.diggit.org.ua/article/29640/diggit-Getting-Personal--Innovative-Marketing-for-Small-Business-Owners.html]Getting Personal - Innovative Marketing for Small Business Owners[/url]

Business owners waste thousands of dollars every year on web sites, brochures, sales flyers, etc. that don’t work. Sadly, these are often projects that shouldn’t have been started in the first place, but no one on their team (or their outsourced graphic designer) advised them it was a bad move. As a result, business owners waste money and eventually become discouraged with taking a proactive approach to attracting new customers – “marketing”. This article focuses on helping you make wiser choices and not wasting time and money when it comes to hiring the right designer for you.

The American Dream is, and always will be, to come up with an idea, start a business and become rich from your own efforts. Based upon this motivation, thousands of businesses fail each year, due primarily to not being familiar with the basics involved in running a business.

Doesn't it drive you nuts when less qualified people get the opportunities that you deserve more? It doesn't have to be that way... if you know the secret to getting the kind of recommendation letter that really opens doors.

Tags

Links

Digg It - Getting Personal - Innovative Marketing for Small Business Owners

Related Articles: