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To be your own marketing expert you first need to know where to begin. It's no good learning how to be a good copywriter, if you don't know what medium is best to promote your work through.

So the first step of marketing success is unde

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

rstanding what strategies are available for you in your business.

From my own years of research I have found 74 different ways to generate a potential customer for every industry and that doesn’t include the dozens of ways to generate i

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

nquiries online. The 74 strategies are all used for offline promotion.

I'll just share with you a few of the best, yet least known strategies here below.

Do you know what strategic alliance, host beneficiary and proactive referral stra

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

tegies are? What about piggyback invoice mailings, reverse host beneficiary, invitation closed door sales, loyalty programs and school newsletter ads?

Of these strategies the ones I like the best are proactive referral systems, where yo

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

u offer an incentive to your customers soon after they buy, to refer other customers to you and promote this through a letter to your customer within days after buying. This works a treat!

One of my other favourites is a strategic allia

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

nce whereby you find a business that has a similar target market to your own and you meet with them to agree to send customers to each other. This could be with business cards, brochures, special coupons with offers on them or simply by

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

using a verbal recommendation.

I've had clients of mine grow by 150% in 9 months with no advertising cost at all over that time with strategic alliances. It costs nothing, you only have to do work once and you can make money from it for

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ever. How can you beat that?

When you have a strong alliance going, you can take it another step with an endorsed mailing whereby the business owner promotes your business to their database in the form of a letter.

You can also use a h

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ost beneficiary where you talk to another business owner about mailing their database of clients where the letter talks about your business, telling them how great you are and including an offer to buy from you.

You can work on a commis

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

sion structure or simply reciprocate the favor with your own business, which is called a ‘reverse host beneficiary’.

So that’s step one of marketing success, becoming aware of many of the hundreds of marketing strategies that are availa

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ble to you to promote your business.

Step 2 is knowing which out of all the hundreds of marketing strategies are best to use in the order of most effective first.

This takes real skill and its what great marketing plans are all about.

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

Too often in small business the owners throw away thousands of dollars on marketing with little to no hope of return. I don't know of many small businesses that can afford to throw away money on marketing that may not work.

In business

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

you always have time or money to promote your business and sometimes both. Deciding which strategies to use in order of best first depends on what’s happening with your business right now.

Sometimes (usually) its better to work on incre

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

asing your conversion rates and sales skills than it is to spend money on generating new inquiries.

And before sales skills it’s a good idea to try putting your prices up 10%. I guarantee you'd be amazed if you knew how many business ow

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ners I have persuaded to do this and the incredible profit results that have occurred as a result! This strategy again depends on your industry and advice from a great marketing person can help you to decide if it should be high on your

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

priority list.

So once you become aware, with some research of your own, what strategies are available to you to promote your business, then you've understood which strategies are best to put in highest priority order, then you're read

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

y to start research on the best ways to express your businesses products or services with powerful words and copywriting.

Again this step is a real science but reading books on the top authors in the world like Joe Vitale, Claude Hopkin

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

s and John Caples makes a huge difference.

Or you can find yourself a great marketing person who can teach you to do it yourself. The choice is yours (I recommend being taught as then you have the skills forever, and you know your own c

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ustomers better than anyone).

Personally, I've found when you get your marketing priorities right, in the best order that's right for you, 50% and higher growth in 6-12 months in profit is quite achievable and common, whatever your indu

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

stry type or situation.

So there you have it, the 3 major steps to create your own marketing success. Start with finding out what you don't know on your own steam, or from an expert in marketing... its always a great way to get started.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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