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Digg It - The Secret to 100% Success With Your Marketing
There’s a secret to marketing, which is so simple, yet so effective once you learn it and apply it, you’ll be amazed at the great results you can produce. This secret will prevent you from failing
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
with your marketing pieces.
Before I go on, lets start with establishing common ground to begin with.
My definition of marketing is… communicating with potential customers in emotionally benefi
Before I go on, lets start with establishing common ground to begin with.
My definition of marketing is… communicating with potential customers in emotionally benefi
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
cial terms.
To me, the medium or method of marketing communication doesn’t matter. You can use this principle I am about to reveal to you with direct mail, newspaper advertising, website marketin
To me, the medium or method of marketing communication doesn’t matter. You can use this principle I am about to reveal to you with direct mail, newspaper advertising, website marketin
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
g, TV advertising, radio or brochures.
Here’s the secret… Find out exactly what people want to buy (emotionally) then offer it to them, with their emotional needs strongly considered.
But how do
Here’s the secret… Find out exactly what people want to buy (emotionally) then offer it to them, with their emotional needs strongly considered.
But how do
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
you find out what people truly want emotionally with accuracy? Here’s the key. Instead of ASSUMING you understand what your customers want, simply ask them.
But don’t just ask them by saying, ‘w
But don’t just ask them by saying, ‘w
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
hat do you want in regards to our products or service’ … that won't reveal any startling revelations. Always remember, first comes the question, not the answer. In other words, the quality of your
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
answers is determined by the quality of your questions.
Determining what are the highest quality questions you need to ask of your customers is the real skill. Understanding that all decisions a
Determining what are the highest quality questions you need to ask of your customers is the real skill. Understanding that all decisions a
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
re made by emotions, is what’s most important to remember (and I just gave you a good question to ask your customers, did you notice?)
When you call to ask a previous customer… ‘what was the most
When you call to ask a previous customer… ‘what was the most
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
important thing to you in regards to buying X product/service’ you will get a very good, emotion-based answer.
That’s one of the best questions you can ask.
So the magic secret to finding out h
That’s one of the best questions you can ask.
So the magic secret to finding out h
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ow to massively improve your marketing campaigns is to… survey your customers. Not your potential customers (unless you’re about to start a business and don’t have any customers).
By surveying yo
By surveying yo
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ur customers you will find out the most amazing things! You’ll learn things about your business you would never have guessed.
Here’s another great question to include in your customer survey, ‘wh
Here’s another great question to include in your customer survey, ‘wh
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
at did you like best about your buying experience with our company?’
And, ‘why did you choose to buy from our company when you had others to choose from as well?’
Also, ‘is there anything about
And, ‘why did you choose to buy from our company when you had others to choose from as well?’
Also, ‘is there anything about
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
our company’s service that could be improved?’
As well as this emotionally revealing question… ‘did you have any reservations about purchasing that our company helped you to feel comfortable with
As well as this emotionally revealing question… ‘did you have any reservations about purchasing that our company helped you to feel comfortable with
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
?’
Just one more question to ask people who don’t buy from you… ‘in order for us to improve our business would you mind telling us why you choose to go with another company over ours?’
I could k
Just one more question to ask people who don’t buy from you… ‘in order for us to improve our business would you mind telling us why you choose to go with another company over ours?’
I could k
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
eep going, but I am sure you're starting to see the power in surveying your customers to use for creating powerful marketing campaigns.
By carrying out surveys of previous customers with clients
By carrying out surveys of previous customers with clients
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
of mine, we have often doubled the response of their (already) very profitable newspaper advertisement! So this strategy of surveying your past customers to improve your marketing has real power.
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
To achieve great success with your marketing you need to carefully select the right words. Reading the top books on advertising like Tested Advertising Methods and Magic Words That Bring You Rich
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
es will help you enormously. This strategy is for people who have the basics but are looking for far greater success or even 100% success from all of their marketing.
Always remember, people alwa
Always remember, people alwa
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ys buy with their emotions and the more effective you are at identifying customers emotions during the process of buying the more effective you will be at getting sales, instead of your competitor
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
s.
You can design your advertising with so much emotional power and influence that people practically beg you to take their money when they call you, even without asking, ‘how much does it cost!’
You can design your advertising with so much emotional power and influence that people practically beg you to take their money when they call you, even without asking, ‘how much does it cost!’
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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