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One of the very basic conditions of being a successful businessman is to get people (your existing or prospective customers) to like you and a very basic requirement for being liked by people is to ha

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ve proper business etiquette. We all like to be in companionship of well-cultured people and etiquette is one of the most important components of culture.

Understanding business etiquettes help you t

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

deal confidently with your customers and business acquaintance and build up a good rapport in no time. The scope of business etiquette is vast and beyond the scope of this article, however, we can de

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

initely discuss one very common but extremely important etiquette issue that businessmen often comes across; exchanging business cards.

In most part of the world, business cards are used to provide o

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

get contact information and other necessary personal details of your business acquaintance, however a lot depends on how the business card is handed over or the way the receiver treats the business c

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

rd that he receives. There are certain countries that have a set norm about receiving and giving business cards however, the general etiquettes of business card exchange that is followed all over the

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

orld can be summarized in the following points.

a) Always get your business cards printed in very high quality paper and get the designs done by professionals. A business card is not just a piece of

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

aper carrying your contact information but it’s a branding tool for your company.

b) Business cards an internationally accepted means of providing the necessary personal details to your business acqu

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

intance. When you are going for a business meeting or a social gathering make sure you have good number of business cards with you.

c) Try to exchange your business cards either at the beginning or a

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

the end of the meeting.

d) Whenever you receive a business card, make it a habit to study the business card and comment on it. If you have any doubts always clarify the doubt before putting it away.

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

This shows that you are paying proper importance to the person who hands over the card to you.

e) If you are traveling to some foreign country where English is not the primary business language, it i

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

advisable that you get the backside of your business card printed in the local language. It is also expected, that while handing over the business card to some one you keep the side with the foreign

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

anguage version on top.

f) Do not try to thrust your business card at anyone with whom you are hardly acquainted. Business cards are exchanged only after both the parties express their interest to be

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

in contact with each other.

g) It is good to add a tag line or mention the USP of your business on your business card, but make sure that in the process, you do not turn it to a mini billboard.

Othe

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

than this general etiquettes of business card exchange, there are certain etiquettes that are specific to certain countries. Two of the most remarkable instances are found in China and Japan.

In Chi

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

a, it is the general etiquette to hold the business card in both hands while offering it to somebody and you should never write on someone’s card unless you are told to do so. It is customary in China

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

to mention your title in the business card and it is preferred if you have one side of the business card printed in Chinese with golden fonts as gold is considered to be an auspicious color.

In Jap

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

n, the accepted rules of business card exchange are somewhat opposite to China. Here business cards are always received in two hands but can be offered in one hand. Business cards are treated with the

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

same respect as that of the actual person. Business cards should mention the title of the person as much emphasis is given to status and hierarchy in Japan.

Business cards are one of the most powerfu

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

marketing tools for your company. If you know how to use the cards to their best advantage you can be sure that they will give you multiples of what you have invested to get those business cards done

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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