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  • Digg It - Testimonials - FREE Quality Advertising FOR YOU!

    Every business person who has any kind of product or service, and the merest
    beginning of marketing sense, invites TESTIMONIALS.



    These might be called "reviews" or "peer reviews" or "customer comments" but
    t
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    hey are all testimonials - a third party endorsement as to the merits of a
    product which helps another potential customer decide whether they wish to
    engage with this product or service.



    Customer testimonial
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    are a wonderful thing for the merchant/marketer, because
    customers often pick up on benefits the marketer hadn't thought of, and their
    use of personal words and phrasings can bring the product/service to life in a
    w
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    ole new way.



    Whenever I am asked by someone to submit a testimonial, I am always delighted.
    If I like the product or the person involved, this is a wonderful opportunity
    for me to pay back in kind whenever I
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    can.



    Because I always heed a call and have written many reviews and testimonials, I
    learned that there are AMAZING BENEFITS in testimonials - you actually get much,
    much more that you give on this occasion!<
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    r>


    Here's what YOU get out of it:


    The first benefit is peer-to-peer lifting.


    If you comment meta on an expert's products, or review it, or give a
    testimonial for it, it puts YOU on a par with the pee
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    you are reviewing and
    raises YOUR status.



    A real testimonial is signed with full name and contact details; that is
    absolutely a perfect "mini advertisement" for you, right there!



    Next, we have th
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    marketing challenge of writing a GOOD testimonial for print,
    and to create one for audio, or voice recording, with the onset of audio
    testimonials you can now hear on many commercial websites.



    For a lot of
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    eginners in marketing, to get away from their own products and to
    consider things from the CUSTOMER'S point of view for a change for someone else
    is just what the doctor ordered to get some new perspective ON THEIR OWN
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

    products and marketing efforts and wordings.


    So this is also a great learning exercise as well.


    Wherever the testimonial goes (and some of our most used testimonials from
    peers are on more than a dozen web
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    ites, on stationary, catalogues, products,
    advertisements, print brochures - everywhere!) there goes YOUR name, YOUR web
    address - that's the REAL PAYMENT for a USEFUL testimonial from the person who
    asked for it.

    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a

    And that's FREE QUALITY ADVERTISING!


    What is a useful testimonial?



    Useful testimonials contain:


    • good soundbites (no third party waffle, in other words),

    • congruency
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    and enthusiasm,
  • no self advertising,

  • GIVING to the thing you're testifying to with all your heart and soul;

  • short and concise;

  • clearly highlight
  • cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    ng BENEFITS YOU have really received from the product
    or service;

  • HONEST.





  • Useless testimonials, ones that will NOT get printed, used, displayed on the
    other hand are those w
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    ich:


    • try to sell yourself on the back of the other or their products,

    • convoluted ambiguous waffle,

    • going on about some hobby horse of self instead of focussing on THE
      BENEFITS OF
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    THE PRODUCT OR SERVICE;
  • sounding arrogant,

  • trying to be cleverer than the product you're reviewing or commenting
    upon.






  • So, and to sum up, this is what you get for under ten mi
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    utes of your time
    when you choose to write and submit a star testimonial.


    • Status.

    • Valuable learning experience.

    • FREE and possibly LONG TERM HIGH QUALITY advertising
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    for yourself.
  • Your chance to reach a new and different audience.

  • Finding out about giving leading to receiving in actuality.


  • All for ABSOLUTELY FR

    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    E!


    And here's the last tip.



    When you see a product or service that uses testimonials, which you also use and
    where you are aware of the benefits, stop and send in your testimonial
    immediately.

    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    >
    If you support it by a picture of your beautiful self, it is even more likely
    that the recipients will be delighted to display it for them AND for you - and
    this is advertising exposure of the highest quality indeed


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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