Digg It - Business

Do you have all the business you could possibly want or need? If you're like me, you're still growing your busi

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ness. Marketing is an ongoing item on my agenda, and I'm always looking for new ways to market my services. Whe

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

re do you begin the process of attracting more business? How do you get the ball rolling in the direction you w

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ant your business to be heading? Well, it's really simple. Start planting seeds! If you can start your garden g

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

rowing this spring, why not start your business growing too?

You can start by telling everyone what you do, in

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

cluding those people in your life you see every day. Talk to your hairdresser, dentist, financial advisor, or b

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

abysitter. You just never know who they might know who may want or need your products or services. Leave busine

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ss cards with those people, so they can hand them out to others who may be interested in contacting you. That o

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ld saying that includes the line "the butcher, the baker, and the candlestick maker" may just ring true after a

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ll.

Plant seeds everywhere you go. Typical ways to market your business are fine, but the best way is by simpl

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

using word-of-mouth. "Who do you know..." can be a very powerful statement when you are talking to others abou

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

t what you do or what you sell. Let your presence be known. Be creative! I have a Team 100 list of the top prof

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

essionals I know. When someone either in my professional circle or my personal circle is looking for a particul

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ar service, I'm able to refer them to someone I know and trust. All of the professionals on my list are able to

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

refer me to those they know as well. It's a win/win situation. My name is on their list, their name is on mine

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

, so the seed has been planted, and keeps growing.

These are just a couple of great ideas to help you get star

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ted in growing your business (if you want more business that is!). Taking some small action every day is better

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

than doing nothing at all. Following a simple action plan consistently will most likely lead to several great

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

opportunities down the road. Who knows? If you put in the effort, you just may find new business knocking on yo

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ur door instead of the other way around.

Spring into action...and watch your business grow by leaps and bounds

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Once the domain of artists, photographers, fashion designers and other creative types, the Career Portfolio is now winning jobs for a range of other job hunters. If you're after a job and go the extra mile of creating and maintaining a career portfolio, you may just leave some of the competition behind. This article discusses what career portfolios are and why they are now in vogue for non-artistic types.

No doubt that the airbags help to save lives, but at times they can also be a source of serious injury. The search for a uniform smart airbag, which can perceive the size of the passenger or whether the seat is empty and react in that manner, is in progress. Such a 'smart' airbag will incorporate sensors to judge the weight, size and location of the car passengers and hence deploy more appropriately.

Abraham Maslow's article on the Hierarchy of Needs is a landmark for the disciplines of psychology and marketing. Small business owners have possibly heard of Maslow in their general reading, but we believe his insights into human nature are vital for any small business selling to human beings. This is the second of two articles on the subject.

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