Digg It - Business

What if you've done a variety of marketing activities over the past year, but you did not establish any way to track the

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

response? Now you don’t know what worked and what didn’t.

Is there anything you can do now before you continue with yo

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ur marketing efforts and potentially continue spending money on not-so-effective marketing activities?

First of all, do

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

n’t beat yourself up. You are not alone. In fact, one of my biggest challenges as a marketing consultant has been to get

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

my clients to track the effectiveness of their various marketing activities.

The first thing to do is recognize the im

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

portance of tracking, and make sure that you have a plan in place to track all of your future marketing activities. The

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

simplest way to track is to ask each new customer where or how they found out about you.

You may also want to consider

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ncluding a code on any flyers or brochures that you distribute, and providing a reason for the customer to bring that fl

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

yer in when they come to make a purchase. Reasons to return the flyer could be to take advantage of a special offer, or

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

to get a discount or free bonus gift.

You can also do this by phone or on the Internet if that is how your customers ma

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ke purchases. Simply ask them to provide you with the code on the brochure or flyer that they are calling or ordering fr

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

om. Make sure the code is specific to the location or group of people that you distributed the flyer to.

If you are net

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

working or speaking to a group and someone gives you their business card and agrees to receive your free report or e-new

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

sletter, make sure you include a reference in your contact database of the event where you met them.

As far as tracking

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

your past marketing activities, consider asking your current customers how they found out about you.

You could do a sur

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

vey that includes a number of customer satisfaction questions, but also includes a question to determine how they found

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

out about you.

If you have a handful of clients that you work closely with and you really don’t know how they found you

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

, pick up the phone and ask them.

Either of these tactics should give you an idea of what marketing activities worked a

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

nd which ones you may be able to do without in the future.

If you're still not sure, continue with all the marketing ac

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tivities, BUT put tracking mechanisms into place so you won't end up in the same boat next year.

(C) 2005 Debbie LaChus

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggit.org.ua/article/29689/diggit-Determining-Marketing-Effectiveness-Even-If-You-Didnt-Track.html">Determining Marketing Effectiveness Even If You Didn't Track</a>

BB link (for phorums):
[url=http://www.diggit.org.ua/article/29689/diggit-Determining-Marketing-Effectiveness-Even-If-You-Didnt-Track.html]Determining Marketing Effectiveness Even If You Didn't Track[/url]

Those college and university students who want to pursue careers as teachers will be required to concentrate on teaching courses.

With the stressful lifestyles that many of us have, we surely want to just go out, relax, have fun with people, or just celebrate.

So you have decided to make a career belonging to a corporation. Being part of corporation require you to be a team player and at the same time require you to take full responsibilities for all your actions. The sense of urgency and making deliveries on time are essentials in making it on any corporation. Another unwritten essential aspect of being in the corporate world is the ability to recognize the cutthroat competition out there.

Tags

Links

Digg It - Determining Marketing Effectiveness Even If You Didn't Track

Related Articles: