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Digg It - 10 steps to promote your business
1) Word of mouth is the most cost-effective, powerful form of promotion. Write a list of 50 people you know but don’t see regularly – relatives, friends, ex-colleagues etc. Send each of them a friendly email or postcard to let them know what you’re up to. Ask
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
them for feedback, advice or contacts of anyone who might be interested in hearing about your business. Don’t be shy! People love to help. For practical tips on promoting your small business visit Guerrill
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
a Marketing
2) Networking may seem intimidating but there are ways to make it less scary. Don’t feel you have to sell, sell, sell - the number one rule of networking is to listen. It’s about building relationships - go to a networking event looking for o
2) Networking may seem intimidating but there are ways to make it less scary. Don’t feel you have to sell, sell, sell - the number one rule of networking is to listen. It’s about building relationships - go to a networking event looking for o
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
pportunities to help others. Ask questions, gather information, offer contacts and advice – people will remember you for it. Networking PLUS is Business Link’s popular monthly speed-networking event – for details visit the events section on the
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
="www.bl4london.com">Business Link website.
3) Business cards need to stand out from the crowd. Get a new batch printed on unusual material – textured card, plastic, wood – or make it an unusual shape. Offer a business tip or special offer on the back. I
3) Business cards need to stand out from the crowd. Get a new batch printed on unusual material – textured card, plastic, wood – or make it an unusual shape. Offer a business tip or special offer on the back. I
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
nclude your photo on the card – this makes it more personal, easier to remember you and harder to throw away! For excellent free tips on killer business cards see Card Sharks on the Lean Marketing website.
4)
4)
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
The internet is an amazing market place to promote your business – but it’s easy to feel lost or insignificant. Join specialist forums and exchange links with complimentary websites. To reach a targeted audience, join easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
om">Affinity Trading Network – an active online network for small businesses. You get a full web profile about you and your business, and access to the Trading Boards, providing an effective way to increase your online exposure.
5) Newsletters are a grea
5) Newsletters are a grea
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
t way to build up a following, sign up potential customers and provide people with a regular reminder about your services. Write a simple one page resource of news, advice and latest offers each month. Run a competition or poll. Promote your customers or suppliers.
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
Use it to build your reputation as a useful hub of up-to-date information. Encourage feedback, keep it enjoyable and personal. To help you build a mailing list, create a newsletter and measure results, look at ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
">Mailing Manager
6) Testimonials support your credibility. It’s good practice to ask clients for regular feedback either verbally or in a quick customer satisfaction survey. When you have a happy customer – ask whether you could get a quote from them. B
6) Testimonials support your credibility. It’s good practice to ask clients for regular feedback either verbally or in a quick customer satisfaction survey. When you have a happy customer – ask whether you could get a quote from them. B
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
e clear as to how you will use the testimonial – on your website, in your newsletter or letterhead etc. Make sure you accredit the quote explicitly with the name of the client – anonymous testimonials don’t hold much punch. After all, testimonials can also give your
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
clients good publicity.
7) Cold calling can send shivers down your spine! However, it is a highly targeted way to promote your business. Don’t expect to close a deal over the phone – again this is about finding out information as much as selling. Use phone
7) Cold calling can send shivers down your spine! However, it is a highly targeted way to promote your business. Don’t expect to close a deal over the phone – again this is about finding out information as much as selling. Use phone
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
calls as the first step to getting to know your prospective clients better. Don’t make a full pitch but arrange an appointment or ask permission to send on further materials about your business. And remember to speak s-l-o-w-l-y! For a Cold Calling Crash course to g
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
et you over your fears and anxieties, take a look at Do Your Own PR.
8) Referrals are a valuable and inexpensive way to find new clients. It’s not about being pushy, it’s about building long term busine
8) Referrals are a valuable and inexpensive way to find new clients. It’s not about being pushy, it’s about building long term busine
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ss relationships based on trust. Start by asking each of your clients or suppliers for three contacts of other people who might like to find out more about your business. You could offer to reciprocate and provide three useful contacts in return. Make it a regular h
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
abit to give referrals as well as ask for them. For an effective referral marketing system, visit 1quickreferral
9) Press releases must be targeted. There is little point sending round a generic pres
9) Press releases must be targeted. There is little point sending round a generic pres
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
s release to hundreds of newspapers. Start by focusing on five publications ideal for your target market. Read back editions thoroughly – understand what kind of stories they like to publish and the style of language they use. Find a relevant news hook and tailor yo
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ur press release specifically for each publication. The first paragraph is key and must provide the who, what, where, when and why of your story. For excellent tips on writing press releases visit elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
se.shtml">Bizhelp24 .
10) Patience and persistence are the most important tools to promote your small businesses! If you try each of the strategies above and build them into a regular marketing plan, you will certainly boost your profile, without a doubt
10) Patience and persistence are the most important tools to promote your small businesses! If you try each of the strategies above and build them into a regular marketing plan, you will certainly boost your profile, without a doubt
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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