Digg It - Business

Everything happens Quickly and Instantly on the Internet. In the blink of an eye your easily transported around a whole planet. It's a smorgasbord !! The web site you just visited could be in Singapore, the e-mail your reading now could have come from Alaska. The Internet is just one big Soup Bowl of Informati

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

on just waiting for you to come and gobble it up.

We live in a world of "Everything Quick". Quick Food, Quick Money, Quick credit, Quick Advertising, Quicker Cars and the faster we get Quicker, the better!!

Not only is it possible, but it's not that complicated to achieve. Most experts agree that advertising

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

in ezines is THE quickest way to effectively generate more traffic to your website and increase your sales.

Ezine Classified Advertising is incredibly popular which means most ezines are being filled with classified ads. Some people use their lunch time to glance over their e-mails while chowing down. The av

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

rage ezine reader sees hundreds of headlines and classifieds every day, taking a quick peek to if it might be worthwhile. So, How does your Classified Ad Look ?!

The 3 things

Every ad needs 3 basic things. A HEADLINE that stands out, Quick and easy to understand CONTENT, and an ADDRESS on how to get there.

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

Your HEADLINE should say everything in 5-7 words or less. It should for all intensive purposes "make the sale" Some ads look fantastic using all capital letters and then switching to lowercase for the content, but on the flip side, remember it can end up looking tacky as well.

Your CONTENT should always be ve

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

y specific. It has to or it becomes cyber-trash very quickly. A favorite Internet saying i've heard is to " KISS IT " or, in it's original form, * Keep It Simple Stupid !! * Big words can be overwhelmingly impressive but i have found that shorter words easily read and just work better. ..... (ironic eh)

Part

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

1 The Headline is your menu

How do you make eye grabbing HEADLINE? I'll bet you didn't know it's always been right in front of you the whole time, and your going to wonder why you never thought of it. Ready??..... Your email box.. It's a treasure trove of headlines just waiting to be found. Now, i'm not sayin

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

g that you steal someone else's headlines. That wouldn't be nice at all, now would it!!

That doesn't mean you can't get idea's from them though. Here's a simple way to find a few "catchy headlines" (You need to do this fast OK. Really Fast!!) Every time you open your email box, Quickly scan the contents. Whic

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

one do you remember the most?

It doesn't really matter which one it was, just be honest with yourself. Begin a list of catchy phrases and write it down somewhere. If you have more than one email box use it too. (Build's your list quicker)

The next step is the Fun Part. Sit down and start butchering these He

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

adlines!! Go for it!! Grab a word here, a phrase there, change a couple words around in a sentence. Replace words that would better identify your opportunity or service your promoting.

Soon you will have a nice selection of Headlines you created yourself. No one has a monopoly on words, so i'm certain the Int

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

rnet cops won't bother you for this apparent "theft" of words.....ya think??

Part 2 The Content is your appetizer

Most classified ads usually contain around 25-50 words each. You only have so much space, and you have to say everything in a little teeny tiny spot. I can't emphazise how very important it is th

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

at the content "grabs" the readers attention. This is the meat of the ad.

Create an irresistible offer. Tantalize your readers, entice them into wanting to take a bite. Make an offer that is so overwhelmingly attractive, that they would have to be insane to pass it up. Give them a tidbit by adding something f

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ree. Anything, just make it free.

What's that?

You say your not so good at writing classified ads like that? I'll wager a bet you are!

There is a way to write great ads quickly. Yup you guessed it!! Read a few of the emails and save the ones that caught your eye. Get out the knife and cut up those ads using

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

the same technique you used for Headlines.

Once you have 6-8 contents ads written, simply get the Most Excellent Headlines YOU created and start slicing and dicing. Mix them up, change them around until your happy with them. You might end up with over 20 different ads to chose from... (bummer huh)

CHOP-CHOP

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

time again!! You don't want those 20+ ads... do you? Some of these ads aren't quite as as good as the others. That's OK, it's time to trim the fat anyway. Select the 5 choicest ads and remove the remaining ones

Part 3 The Address is the dinner bell

E-mail address or Website address. The person reading your c

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

assified ad has 2 options. Read the next ad or click your link. They have either eaten enough of your ad, or their ready to gobble up the main course.

Your ADDRESS is a way to get more information about the opportunity you are promoting and is achieved by putting either your Web site ADDRESS to take the visit

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

or there or an E-mail ADDRESS to contact you directly.

You can spice up your address by giving your webpages catchy names, but a draw back is the length it may create. problem is, People don't like 86 character website addresses. Their either too hard to remember, or mistakes are made when entering it into th

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

eir browser. You just lost a prospective sale right there. (another bummer huh)

Another option is using a re-directed address. There are several companies that offer this service FREE, which allows you create nice short, easily remembered website addresses. Two places that give you 3 different addresses are r

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

name.com and iBoost.com Thats 8 different addresses leading to the same page

***Caution; It's not wise to submit these redirect addresses to the search engines because, they don't like being tricked. Duplicate sites usually get "UN-indexed" .....rather quickly and forever too!

Dinner is served! Pass the Grav

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

y!!?

You have a visitor!! Hopefully your ad was tasty enough to bring you the Gravy too!! You got them there so give them your main course. Make sure you get a counter or some kind of tracking system set up to follow your ads progress to see which ones worked the best...... (i'll save that for another article

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggit.org.ua/article/29710/diggit-Quick-and-Instant-Marketing-Soup.html">Quick and Instant Marketing Soup</a>

BB link (for phorums):
[url=http://www.diggit.org.ua/article/29710/diggit-Quick-and-Instant-Marketing-Soup.html]Quick and Instant Marketing Soup[/url]

Today, employers expect us to show up with more knowledge, better information, fresh creativity and vast energy. To show up in those ways we have begun to look deeper and deeper inside our being to come up with our best. And the by-product of all that inner searching is a new expectation about what we want and expect from the companies we work for.

Do you often do so many things behind the scenes that your customers have no idea how hard you're working for them? Do they know the expertise it takes to get the job done right - or do they think they can do just as good a job as you can, without any education or training at all? Let's do a few things to make it clear to our clients exactly how much value we bring to the table.

Your greatest challenge as an email fundraiser is your list. If your organization is typical, only 10% of the people in your donor file have given you their email address. And that list isn’t growing any larger all on its own.

Tags

Links

Digg It - Quick and Instant Marketing Soup

Related Articles: