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Digg It - Bedroom Marketing
Hopefully we are all adults here, so let's talk about sex for just a minute. No, I'm not talking about porn sites, I'm talking about taking a look at what I call 'Bedroom Marketing' and applying the same principles to Internet marketing.
I don't care if you're a female or a male. Play this scenario out in your head:
You walk in the door and yell "Honey, I'm
I don't care if you're a female or a male. Play this scenario out in your head:
You walk in the door and yell "Honey, I'm
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
home. Take off your clothes and jump into bed because I really want you and I know that you want me too."
I don't know how things work around your house, but over in my neck of the woods it's going to be "No Sale". And why would you expect anything different? Let's take a look at what was done wrong.
This was a high-pressure attempt to "make the sale" with
I don't know how things work around your house, but over in my neck of the woods it's going to be "No Sale". And why would you expect anything different? Let's take a look at what was done wrong.
This was a high-pressure attempt to "make the sale" with
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
out any regard for the feelings or state of mind of the other party.
It was assumed that the other party was in the mood to "buy" and the pitch did not give the person any other option but to say "Yes" or "No" when a "maybe later" would have given the desired results.
There was no attempt at rapport building.(OK, Dr. Ruth doesn't call it "rapport building"
It was assumed that the other party was in the mood to "buy" and the pitch did not give the person any other option but to say "Yes" or "No" when a "maybe later" would have given the desired results.
There was no attempt at rapport building.(OK, Dr. Ruth doesn't call it "rapport building"
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
but you know what I mean.)
There was a failure to build the other person's interest in and excitement level over the offered "product or service".
So, if you wouldn't expect that kind of approach to work with someone who hopefully loves and trusts you, why in the world would you think it would work with complete strangers?
You know what I'm talking about.
There was a failure to build the other person's interest in and excitement level over the offered "product or service".
So, if you wouldn't expect that kind of approach to work with someone who hopefully loves and trusts you, why in the world would you think it would work with complete strangers?
You know what I'm talking about.
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
We've all received an email that says something like:
"Wow, I just discovered the most amazing program. My sponsor has only been in for 14 days and he's already made $144,000!!!!!!!!! This is so good, trust me I know a good thing when I see one. THIS IS NOT A SCAM!!!!!!!!! Just click here and pay a one-time $19.99 NO SPONSORING!!!!!!!! I'll help you make mon
"Wow, I just discovered the most amazing program. My sponsor has only been in for 14 days and he's already made $144,000!!!!!!!!! This is so good, trust me I know a good thing when I see one. THIS IS NOT A SCAM!!!!!!!!! Just click here and pay a one-time $19.99 NO SPONSORING!!!!!!!! I'll help you make mon
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ey. This CAN'T FAIL!!!!!!!!!!! Just sit back and let the money roll in!!!!!!! I joined Monday and already I've made over $200!!!!!!!!!!"
The so-called marketer blows this ad out to 155,000 Safelists, FFA and Classified sites, and maybe SPAMs a few news groups along the way. Two days go by and no sales. The Marketer quits in disgust and tells everyone that In
The so-called marketer blows this ad out to 155,000 Safelists, FFA and Classified sites, and maybe SPAMs a few news groups along the way. Two days go by and no sales. The Marketer quits in disgust and tells everyone that In
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ternet Marketing is a scam and no one is making any money. "Trust me," he says, "I know, I tried."
You think I'm exaggerating? One of the sites that I own is a Safelist Autoposter. We sell membership for $4.99 per month and our members can automatically post their ads to hundreds of safelists, with hundreds of thousands of members who have agreed to receive
You think I'm exaggerating? One of the sites that I own is a Safelist Autoposter. We sell membership for $4.99 per month and our members can automatically post their ads to hundreds of safelists, with hundreds of thousands of members who have agreed to receive
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
them.
Anyway, whenever someone cancels their subscription we automatically send them an email containing an Exit Poll form. We offer them the chance to win $50 in return for telling us why they quit. (We also recommend one of our other sites that may be better suited for them, but that's another article.) We learn a lot about how to make our program better,
Anyway, whenever someone cancels their subscription we automatically send them an email containing an Exit Poll form. We offer them the chance to win $50 in return for telling us why they quit. (We also recommend one of our other sites that may be better suited for them, but that's another article.) We learn a lot about how to make our program better,
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
but we also get to scratch our heads in wonder over responses like this one:
"I've been a member of your site for 10 days now and I haven't sold a thing. The Internet is full of thieves and liars and you're just one more of them."
Out of curiosity, I checked the sales letter he's been sending. Here's what he wrote:
"You are paying too much for your long di
"I've been a member of your site for 10 days now and I haven't sold a thing. The Internet is full of thieves and liars and you're just one more of them."
Out of curiosity, I checked the sales letter he's been sending. Here's what he wrote:
"You are paying too much for your long di
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
stense service. Send an email to (address deleted) and see HOW MUCH IT WILL COST YOU with mine."
Ok, let's take a look at what he did wrong besides failing to run his spell checker.
He made a high pressure attempt to "make the sale" without any regard for the feelings or state of mind of the other party. Not only was it high pressure, but it held his offer
Ok, let's take a look at what he did wrong besides failing to run his spell checker.
He made a high pressure attempt to "make the sale" without any regard for the feelings or state of mind of the other party. Not only was it high pressure, but it held his offer
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
out in a negative fashion when he said,
"Send an email to (deleted) and see HOW MUCH IT WILL COST YOU with mine."
Sheesh, at least he could have said "how LITTLE it will cost you."
What he did was the equivalent of saying: "Honey, I'm home and I'm dirty and sweaty and I had a garlic and onion sandwich which I'm still burping up every five minutes."
"Take
"Send an email to (deleted) and see HOW MUCH IT WILL COST YOU with mine."
Sheesh, at least he could have said "how LITTLE it will cost you."
What he did was the equivalent of saying: "Honey, I'm home and I'm dirty and sweaty and I had a garlic and onion sandwich which I'm still burping up every five minutes."
"Take
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
off your clothes and jump into bed because I really want you and I know that you want me too."
Sure, that's a home run proposition waiting to be hit out of the park.
He assumed that his prospect was in the mood to "buy" and did not give them any other option but to say "Yes" or "No" when a "maybe later" would have given you the results he was seeking.
In
Sure, that's a home run proposition waiting to be hit out of the park.
He assumed that his prospect was in the mood to "buy" and did not give them any other option but to say "Yes" or "No" when a "maybe later" would have given you the results he was seeking.
In
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
fact, he really didn't give them any option at all when he said:
"Send an email to (deleted)."
No one in their right mind is going to respond to an offer from a total stranger and give that stranger their email address. It's no wonder he didn't make any sales.
He didn't take any time to build a rapport. He tried (and failed) to pull off a slam-bam-thank yo
No one in their right mind is going to respond to an offer from a total stranger and give that stranger their email address. It's no wonder he didn't make any sales.
He didn't take any time to build a rapport. He tried (and failed) to pull off a slam-bam-thank yo
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
u-m'am (or whiz-whirr-thank you sir) and fell flat on his face. Try walking up to someone in a bar and saying, "Hi, are you hungry or horny," and see how well you do.
He failed to build an excitement level over his product or service. He didn't even build a mild curiosity level. In fact, his letter doesn't even rate a twitch of the right eyebrow.
Hmmm, does
He failed to build an excitement level over his product or service. He didn't even build a mild curiosity level. In fact, his letter doesn't even rate a twitch of the right eyebrow.
Hmmm, does
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
all of this sound familiar? I wonder what would happen if he tried that on his spouse when he arrived home from work? No nookie there I'd bet, and no sale from his ad either.
I see so many people fail in their attempts to advertise their product or services. A lot of them tell the same story as Mr. No Nookie in the example above. Keep this in mind -- Even t
I see so many people fail in their attempts to advertise their product or services. A lot of them tell the same story as Mr. No Nookie in the example above. Keep this in mind -- Even t
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
hough the Internet offers an instant medium for reaching people all around the world, the basic laws of sales have not changed. In order to close the deal you must:
1. Eliminate any high pressure attempts to make the sale. Stop using hype and, for Pete's sake, use the exclamation point sparingly! Not only is an educated prospect more likely to buy, but they
1. Eliminate any high pressure attempts to make the sale. Stop using hype and, for Pete's sake, use the exclamation point sparingly! Not only is an educated prospect more likely to buy, but they
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
are also more likely to refer others to your site, and they are more likely to respond to future offers that you make to them.
Give the customer an option of saying "No". Some truly interested prospects just won't be able to buy right now for a variety of legitimate reasons. Make sure that you offer them the opportunity to join your e-zine or newsletter, or
Give the customer an option of saying "No". Some truly interested prospects just won't be able to buy right now for a variety of legitimate reasons. Make sure that you offer them the opportunity to join your e-zine or newsletter, or
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
sign up for an autoresponder series. Do something that gives you the opportunity to stay in front of that customer until they are ready to say "Yes".
2. Go slowly and get your prospect into the mood to buy. Don't rush in there and yell "Give me your money". Take the time to determine what the reasons are that someone will buy your product and weave those rea
2. Go slowly and get your prospect into the mood to buy. Don't rush in there and yell "Give me your money". Take the time to determine what the reasons are that someone will buy your product and weave those rea
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
sons into a word picture that elevates the prospect's curiosity and enhances their buying mood.
3. Build a rapport with your prospect. People want to be talked to, not at. Show them that you are a friend and a expert in your field by EDUCATING them and not SELLING them. Combine this step with step #2, and you can write as long of a sales letter as you need (
3. Build a rapport with your prospect. People want to be talked to, not at. Show them that you are a friend and a expert in your field by EDUCATING them and not SELLING them. Combine this step with step #2, and you can write as long of a sales letter as you need (
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
but not ONE WORD LONGER) without fear of losing the truly interested prospect.
4. Create a level of excitement over your product or service by explaining how it's going to change their life, or save them money, or make them look more attractive, or whatever your USP (Unique Selling Proposition) is.
What works in the bedroom works in the market place. Try it
4. Create a level of excitement over your product or service by explaining how it's going to change their life, or save them money, or make them look more attractive, or whatever your USP (Unique Selling Proposition) is.
What works in the bedroom works in the market place. Try it
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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