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Your business depends on the success of your marketing efforts. If your

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

marketing works, you’ll get rich. If it doesn’t you’ll go broke. I

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

t’s simple.

The key to pursuading your customers is knowing them. You

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

have to understand them inside and out. While I don’t pretend to know

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

your market as well as you do, there are a few things every customer w

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

nts.

Your customers want a good deal. Sounds like a no-brainer but th

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ere’s a lot that goes into this.

The rate you get for your client shou

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

d be as low as you can get it. The program you sell them should be t

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

he best fit for their unique situation. And the fees you charge shou

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

d be reasonable and fair.

But there’s more to a good deal than this.

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

Your client should walk away feeling like they got a good deal. This i

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

s vital to your referral marketing efforts.

Your prospect wants the pr

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

cess to be stress-less. This is a tough one. Buying or refinancing

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

your home is a big deal. Do everything you can to make it as easy and

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

hassle–free.

Keep your client fully informed and be sure they underst

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

and their choices. Don’t overwhelm them with paperwork or jargon. Be

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

polite, punctual and honest.

These things sound simple. And they are

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

. But you can never hear them often enough. Your sales depend on them

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

The best marketing in the world can’t help you if you make the loan

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

process unpleasant for your clients.

To Your Prosperity,

David A. Well

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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