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A great way to gain more local sales is to rent a booth at a fair or bizaar. These can be a fun way to spend th

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

e day, and if done correctly a profitable one at that. The following are steps you can take to ensure you recei

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

e the most sales within the hours or days of the event.

Step 1 - Locating Events

Of course if you don't know

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

where any are, the rest of the steps are useless! Finding the events are actually the easy part. You can conta

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

t local malls, chamber of commerce, or special interests groups related to your business (this is also a great

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

way to do some networking if you choose to be a memeber of some of these groups).

Step 2 - Getting Ready

Afte

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

you have found the event you will be attending, the next important step is getting ready for the show. There i

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

s more involved than just showing up. You will want to have everything ready several weeks befor hand. Here are

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

a few suggested items you may need in for your booth:

- Table cloth for table
- Lots of cash and carry it

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ems
- Plenty of catalogs, coupons, and free samples
- Change ($5s, $1s, etc - this is a must!)
-

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

Pens, perferably with your logo on them
- Posters, flyers, etc
- Boxes, bags, etc for sold items

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

- Business cards
- Box to hold a drawing

Step 3 - Attending the Event

Now you are ready to attend your

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

vent! Make sure you table is neat, and if possible tidy up in between customers. You want those looking to pick

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

up items and look them over, but they do tend to set things back out of place. Just a few more tips while at t

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

e bizaar:

- Welcome everyone that comes to your table...don't forget to smile!
- Stand, don't sit, if po

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ssible
- Set out a unique item (even if you don't think it will sell it will catch your visitor's attentio

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

!)
- Offer everyone that walks by a catalog, sample, coupon, business card, and entry to your drawing

Ste

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

p 4 - Follow Ups

After the show comes the real hard work. Now that you have all the contacts from the drawing,

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

you can start following up with them a few weeks later. If you offered samples, ask them what they thought of t

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

hem and if they have had a chance to look at the catalog. Remember that following up is the most important part

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Building a brand requires the same four questions necessary when planning a trip: When do I want to go? What do I want to do? Where do I want to go? How will I get there? It's always a great time to plan a vacation, and it’s always a great time to build your brand.

The internet has somewhat opened up a can of worms when it comes to finding the best small business ideas. See, on one side we have thousands of pages of information on just about any business idea you can think about. But on the other side, if you listen to these marketers and authors...just about every idea under the sun is fool-proof and becoming wealthy as a business owner is just about certain and failure impossible.

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