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1. Advertise in trade journals, ezines, and web sites that cater to your ideal client.

One secret for gaining substantial increase in sales is to communicate where your clients who buy the most of whatever it i

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

s that you sell hang out.

Focus the majority of your advertising on communicating with the people who will generate the best sales for you.

2. Write Articles

Writing articles builds credibility and visibility

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

. Write where your market will most likely see your article. No use wasting bullets shooting at targets that just ain’t there.

Where to publish articles?

Submit articles to the trade journals and web sites tha

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

cater to your ideal clients.

The SRDS provides listing of print media and trade publications through its web site at www.srds.com

For a listing of nearly 50 sit

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

es to publish articles online read my article at http://www.economicbooster.com/write-articles.html

3. Business Cards

If you inves

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

t in business cards you may as well get maximum effectiveness out of them. Your business card should be a mini-billboard to pre-sell your product and service and generate leads. It should never be a listing of y

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ur contact information along with your company logo.

Author Debbie Jenkins publishes a free ebook titled, Card Shark, that provides tips on improving the effectiveness of your business card.

Her ebook is helpf

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ul and is available at http://www.leanmarketing.co.uk/card-shark

4. Coupons

If you use coupons never offer just one choice. Multiple coupon

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

offers of three items always out pull coupon offers of only one item.

Many of your prospects will decide ‘no’ to an offer simply because you haven’t given them options to choose from. A single offer is basical

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

y an ultimatum, take it or leave it.

Many will leave it.

5. Direct Mail

This is an outstanding medium to use for communicating directly, one-on-one with your clients and prospects -- but only if you can clear

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ly define your target market.

A shotgun blast to every name and address in a particular area will seldom prove profitable.

Make certain your direct mail offer includes the a compelling headline, an offer, a US

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

P, and a call to action, and preferably a deadline. Without these your direct mail offer will fail to produce measurable and predictable results.

6. Test Everything

Constantly test your offer, your headline, y

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ur guarantees, and all aspects of your communication to determine if a better response is possible.

Strive to improve the quality of your advertising and marketing responses and you will find your marketing res

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ults improving exponentially.

7. News Releases “Free” publicity can be one of the best sources of marketing. Publicity generates credibility and trust. publicity can also generate clients who are pre-sold on yo

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

u and your product and service.

8. Yellow Page Advertising Most advertisers seriously miss the boat when using this medium. They run ads that are nothing more than a simple business card with contact informatio

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

on it.

To be successful at Yellow Page advertising you must provide a Unique Selling Proposition, an offer, and a call to action as a bare minimum.

Anything less is a waste of your advertising dollars.

9. Vi

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ral Marketing Viral marketing is a process that operates similar to the way a virus grows, it continues to replicate itself indefinitely totally independent of its author.

Writing ebooks and distributing free c

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ontent for use in other people’s ezines and newsletters are all forms of viral marketing.

In exchange for providing valuable content to others, your visibility and credibility increases. Probably no other marke

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ing system will continue to grow independently of any effort from you as a viral marketing system will.

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Publishing guidelines: You have permission to publish this article electronically or in print, free o

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

f charge, as long as the bylines are included. A courtesy copy of your publication or notice of use would be appreciated. A NOTICE OF USE is REQUIRED only if this article is included in a “HARD COPY” publication

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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How would your business operate if half your work force were out sick? Would your business continue to function if several of your top key employees died? How many employees are cross-trained in other positions?

The first two questions below are self-assessment questions that address your interests, motivations, and potential. The last five questions are company-specific and must be answered separately for each company you approach.

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