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Say it with a post card. A well designed, colorful, high impact postcard in the mail box of your prospect

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

is your best ticket to a new customer. For your existing customer, a marketing campaign which includes f

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

requent post cards is the perfect start to new sales - this is one of the key small business marketing st

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

rategies.

For the recipient:

• You don't have to open a post card!

• You see it right away, the bright

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

picture is not hidden from view by an envelope.

• The message leaps right out and you can't ignore it or

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

throw it in the trash unopened (the fate of many bulk mail pieces).

For the marketer:

• Save money. Yo

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

u can mail a post card 1st class for less than the cheapest letter rate.

• No stuffing required.

Postca

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

rds win out on all counts.

Check out the following case study.

Here is what one successful postcard mar

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

eter had to say:

“The immediate result was many times more than we had expected and we even had to reduc

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

e the number of postcards going out each week because we had more calls than we could handle. We've alway

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

s heard that a 1-2% response is considered very good for a mailing but we are getting at least triple tha

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

t amount!

To give you some idea, the first week's mailing went out to our oldest customer account, most

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

f whom hadn't done business with us for over a year. The first week after the post cards went out we got

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

a 3% response on those accounts. And 6 weeks later we are still getting calls from those accounts.

I als

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

o know that it takes time for the response to build and just this past week, the 6th or 7th week since we

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

started mailing the post cards, we increased from the 23 calls in per hour average we saw at the beginni

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

g of this month to 45 calls per hour in at the end of the month.

That's almost 900 calls in per week mor

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e than just 4 weeks ago.

We're already planning our next post card mailing and are quite certain that th

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

is was one of the best investments in promotion to our existing customers we have ever made.” -Ron Nedd a

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

t Kevis Rejuvenation Programs, Inc., Beverly Hills, California

Now that is postcard marketing done right

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Is your business holding a customer business meeting, seminar, or trade show in the near future? If so, it may be wise to consider promotional conference folders to not only keep the agenda and informational papers together, but as a business gift giveaway.

Everything you do in life -- from the way you dress to the car you buy -- either builds or diminishes your personal brand. This article offers ten suggestions for building stronger personal brands.

Attracting and retaining high quality leaders is a challenge for many organisations. Many people who take on leadership roles fail to flourish in their new positions. Competitive organisations achieve leadership density through identifying and developing staff who show true high potential to thrive in a leadership role. This is more challenging that it initially may seem, as assessing potential is quite different to assessing performance.

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