Digg It - Business

Your business success depends on your ability to promote your services, your products, and yourself. Fortunately, promotion is simple. I

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

know...you hate selling. "But, I'm not a born salesperson," you say. "I don't want to hustle people." And, images of high-pressure, arm-t

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

isting solicitors come to mind. But, that doesn't have to be you. You're not pushing your services/products onto others; people will buy

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

hem because they need them and because they have a relationship with you. It's the personal connection you make with your prospects that

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ill help them remember you, and like you.

Self-promotion doesn't come easily to everyone. But, to grow your business, you must market yo

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

r services and your products everyday. Your selling job consists of two things: First, making people aware of your services/products and

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

econd, making it easy for them to do business with you. Here are some easy marketing tips:

1. Evaluate your promotional materials: Are t

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ey consistent? Do they appear professional, yet personal? Your promotional materials should put your customers first, and discuss ways th

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

t you can help them. Write with the intent of creating value for the clients you serve. Use a professional agency to design your marketin

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

message and refine your corporate identity. Keep the style, fonts, and colors the same for your letters, brochures, and newsletters.

2.

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

Persuade naturally: Develop a partnership with your customers. Approach each client's situation as a team effort, rather than something t

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

hat you are supplying. Don't rattle off your capabilities; instead, tell your prospect a story about how you helped another client.

3. D

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

velop your personal presence: A winning image starts with how you look. Pay attention to your appearance, the way you make eye contact, h

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

w you use your voice, the things you talk about, and the firmness of you handshake - these reflect how well you think of yourself and how

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

you want others to think of you.

4. Create the right telephone presence: A phone call may be the first contact you have with a potential

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

customer. Create the same kind of atmosphere that you would in a face-to-face meeting. Listen carefully to what your prospective client s

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ys and really respond.

5. Handwrite a message in your correspondence: Include this personal touch whether it's a thank-you note or a sim

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

le P.S. at the bottom of a letter.

6. Show your customers that you appreciate them: Do things that help your clients. For example, recor

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

a "tip of the day" on your voice mail message, send clients two tickets to a special event with a note, photocopy interesting articles a

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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