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Digg It - The Most Powerful Marketing Weapon Ever Invented
It was probably first discovered out there in the caves or wherever else the history of mankind begun. And yet this weapon has been used so sparingly over the centuries. It is so powerful that those surprisingly few who have stumbled on to it and a
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ppreciated and respected its power have ended up making untold fortunes.
Even the greatest mail order marketer of them all, Joe Karbo, created a selling system that showed he fully understood the power of this weapon. (More on that at the end of t
Even the greatest mail order marketer of them all, Joe Karbo, created a selling system that showed he fully understood the power of this weapon. (More on that at the end of t
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
is article.)
I am sure you’re dying to hear what it is. Let me warn you, you may be disappointed because like most great ideas which have changed the course of history, it is simple. So simple that you may just brush it aside – and lose a real cha
I am sure you’re dying to hear what it is. Let me warn you, you may be disappointed because like most great ideas which have changed the course of history, it is simple. So simple that you may just brush it aside – and lose a real cha
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ce to change your fortunes forever. Well, you have been warned.
Here it is.
It’s a FREE SAMPLE.
Let’s look at a real-life example that could happen in your neighbourhood corner right now.
Picture a small business selling doughnuts at a street c
Here it is.
It’s a FREE SAMPLE.
Let’s look at a real-life example that could happen in your neighbourhood corner right now.
Picture a small business selling doughnuts at a street c
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
orner. Potential clients in their hundreds pass by and ignore the seller’s smile and well displayed juicy-looking doughnuts. At the end of the day, he has barely sold a dozen.
Then a simple selling system involving tiny, miniature versions of the
Then a simple selling system involving tiny, miniature versions of the
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
oughnuts being given away for free to passersby is introduced. A few people stop to sample the free doughnuts, at least half of them end up purchasing a doughnut or two. The small business owner does some arithmetic at the end of a hectic day. The
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ill for the samples was high, but his cash box is bulging like it never has before and the sheer volumes of business has reduced the expense for the free samples to a tiny fraction of his takings.
No matter how complex your business is, it can ben
No matter how complex your business is, it can ben
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
efit tremendously from the power of a free sample. A few more examples;
An office cleaning concern wanted to expand its’ client base to restaurants but had a lot of difficulties making any head way until they came up with a simple selling system.
An office cleaning concern wanted to expand its’ client base to restaurants but had a lot of difficulties making any head way until they came up with a simple selling system.
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
hey approached restaurants and offered to clean up free of charge, the only condition was that the owner sees the dirt that will be cleaned off their premises before it’s disposed of. (If you know the right places to look, any premises will give yo
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
a load of dirt enough to make anybody sick.)
Well, almost anybody because only 80% of the restaurants that were cleaned free of charge, signed up to have the firm clean up their premises on a regular basis. Not good enough for the city health ins
Well, almost anybody because only 80% of the restaurants that were cleaned free of charge, signed up to have the firm clean up their premises on a regular basis. Not good enough for the city health ins
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ectors but an unbelievably high percentage for any selling system. It naturally revolutionized this cleaning business.
A media company was facing very stiff competition getting advertisements into their newspaper. They designed a simple system whe
A media company was facing very stiff competition getting advertisements into their newspaper. They designed a simple system whe
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
re the company sales representatives approached a carefully selected client list with samples of their advertisements re-designed and placed on a dummy page. The response rate? Well, 4 out of every 10 clients approached in this way signed up for ad
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ertising space on the spot.
A company selling solar panels in the heart of Africa wasn’t making much headway until they bit the bullet with the following crazy selling system. They found a simple way to assess the income capabilities of rural home
A company selling solar panels in the heart of Africa wasn’t making much headway until they bit the bullet with the following crazy selling system. They found a simple way to assess the income capabilities of rural home
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
that had no access to electricity. They would then knock on doors and offer to install solar electricity free of charge. They would then come back a week later and if the house owner liked it, they would pay for it and keep it. If they didn’t the
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
solar firm would simply take their equipment and leave.
The firm which tried this strategy a few years back has bluntly refused to release the response rates for publication. But I can tell you one thing, this system helped to build up the company
The firm which tried this strategy a few years back has bluntly refused to release the response rates for publication. But I can tell you one thing, this system helped to build up the company
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
and today it’s the largest solar energy firm in East and Central Africa, having sold hundreds of thousands of solar systems in a part of the world that has one of the lowest per capita incomes on earth.
And I could go on and on with hundreds of ot
And I could go on and on with hundreds of ot
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
er examples.
The point is that we are always trying to complicate things with elaborate new ideas when all we need to do is keep it simple and look back at the history of mankind. I can almost see that vicious looking hunter violently refusing to
The point is that we are always trying to complicate things with elaborate new ideas when all we need to do is keep it simple and look back at the history of mankind. I can almost see that vicious looking hunter violently refusing to
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
exchange part of his kill for a basket of fruit from the fruit-gatherer. That’s until he tastes a free sample of the fruit. Then he happily gives away half his kill for the entire basket.
Let’s wrap it up with Joe Karbo’s amazing selling system. H
Let’s wrap it up with Joe Karbo’s amazing selling system. H
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
s offer was simple. Order his book The Lazy man’s way to riches. Don’t pay for it now. Simply send a post-dated cheque dated 30 days later. Receive the book (a free sample because you have the option of returning it to the sender and not paying for
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
it) and then if you are satisfied, you keep it. Millions of words have been written about Karbo’s techniques, but everybody seems to have missed this simple secret behind his success. A free sample will always do it where everything else has failed
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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