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One of the most cost effective marketing strategies you can utilize is an online newsletter, also referred to

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

as an E-Zine.

You can provide valuable content to your customers and potential customers with an E-Zine. Th

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

beauty of utilizing the Internet to distribute your information is often people will forward your informatio

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

n to others who have similar interest.

The key to success with an E-Zine is consistency in distribution. It

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

on’t be beneficial to have a sporadic schedule. Distribution of your online publication should be done like c

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

lockwork. With all the automation tools available you can develop a system that is relatively trouble free.

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

or many, the greatest challenge will be the development of content. There are a few ways you can handle this.

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

One, take a day to write several articles and put them in a file that you can easily access. That way, the w

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

iting is over and done.

Second, have others write articles for you. Many people are anxious to write for onl

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ine newsletters.

Third, a quick Internet search is bound to produce several places you can access articles t

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

at are there for the taking. Usually, the only requirement is that you give full credit to the authors.

Beca

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

se I love to write so much I prefer to write my own articles. And yet, if ever in a pinch, I know there are m

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

any options.

Here are some examples of well done E-Zines. Each has produced excellent results for name recog

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ition, promotion opportunities and back end business. Notice all have a place to leave an email address. I hi

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ghly recommend this in that this helps you to build a solid database of interested readers.

http://www.justb

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

arsandstuff.com/newsletter/newsoctober2004.htm

http://www.greatsmilesutah.com/october-04.htm

http://www.kat

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

hleengage.com/newsletters/enewsoctober2004.htm

In my experience, I have found E-Zines, when sent to people w

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

Publishing Guidelines: You may publish my article in your newsletter, on your website or in your print publi

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ation provided you include the resource box at the end. Notification would be appreciated but is not required

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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