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How can you get more attention for your conference and your association? Use some of these Power Marketing™ tips and ideas. It won't cost much. It just takes a creative approach. The payoff can be huge. First, see everything as a marketing op

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

portunity. Second, enlighten all staff and every member to realize their responsibility in marketing the association. Third, read "Secrets of Power Marketing".

There are many ideas here. If you are already using some - wonderful! Try some ne

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

w ideas this year.

Before:

Contact the local media. Offer the press interviews with your expert members - about the association issues and importance to the local community. Send your media package to the media before you arrive. Include in

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

formation about your association, your publication, your conference outline, and key contact names for interviews. Ask the local convention bureau to help establish contact. Then follow-up.

Get more value from your speakers. Ask your high pr

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ofile speakers to donate a speech to a school, charity group, service group, community association or city hall. You might be spending several thousand dollars for their presentation and travel. Ask them for a little bit more. Offer the speak

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

r a token amount to do this additional community work on behalf of your association. Make sure the attendees to this community speech know you are the sponsor. And tell the media.

Ask your speakers to do media interviews. Get a media kit fro

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

m each. Give them your media contacts and encourage them to contact the media directly. Remind your speakers to talk about your association when they are interviewed.

Connect with the local community. Invite local students from the high scho

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ols, college or university to attend (free) portions of your conference. Make contact with teachers, professors, or department heads. Ask your host chapter to arrange this. The teachers might select the students or you might hold a contest to

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

pick the winners.

Arrange an event with a local school, group or charity. Contact the university, college, high schools, Junior achievement, Chamber of Commerce or charity. Ask what you can do for them to help their cause and issues.

Durin

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

g: Send post cards to your members who did not attend. Give every attendee five post cards to mail. Buy local tourist shots or custom print them. "Wish you were here."

Feed the media. Write a news release each day. Collect advice and quotes

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

rom your speakers and attendees and send it to the media each day. Send information to the local radio and TV hosts - all of them - especially the weather announcers - they are always trying to be entertaining. Conduct interviews of the perso

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

n in the street. What do they think of "members of your association?" Publish these comments in a news release and on your web-site.

Make it easy for the media. Post a "Media check in" sign at the registration table. Assign one or more of yo

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ur people to help the media when they arrive. Pick up the local papers and magazines. Add the names and addresses of editors and reporters to your media database.

Create a newsworthy event. Plant a tree - plant 100 trees, offer free financia

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

l advice to unwed mothers, clean up a park, give a seminar for small business, give advice for the unemployed. Do something in a public place that gets attention. Grant an honorary membership or award to some distinguished member of that comm

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

unity. Get all attendees to sign a gigantic thank you note and present it to the mayor for being such a wonderful host. Think photo opportunity.

Give each of your attendees business cards to distribute that read - "Hello - I am a member of t

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

e xxx Association attending our annual conference in your fine city. I gave you this card because your smile, service, attention, helped make my day."

Make local contact. Arrange for your president and executive director to meet the mayor fo

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

r lunch or breakfast. Arrange breakfast or lunch between some of your high profile members and prominent members of that community. Visit the President or CEO of local companies who may have or should have members in your association.

After:

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

Encourage your attendees to call three members who did not attend and tell them what they missed.

Summarize the conference - the highlights and best ideas. And why the location was perfect. Send it to the local media, your members and post

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

on your web-site. Write letters to the editors of the local media. What you loved about the location and people or what you disliked. Encourage your attendees to do the same. Make copies of all media coverage for next year's media kit. Put i

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

n on your web-site. Log all media coverage you received and post on your web site.

Ask the mayor to write a letter of introduction to the mayor of next year's conference.

And you thought it would be a vacation. It is a marketing opportunity

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Digg It - Get More Impact From Your Annual Conference

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