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Use your computer to send personalized color postcards in quantities of 1 to 1,000.

Print on demand postcards are here. You can quickly, easily, and economically use your

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

computer to prepare and address color postcards that will arrive in your prospect’s morning mail!

Postal mail is growing in importance as the volume of e-mail steadily inc

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

eases. A four-color postcard in the morning mail will attract far more attention than the same message sent via e-mail.

What you can do

Here are some of the ways you can

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

rofit from this new technology:

Networking follow-up. Quickly follow-up with prospects you meet at B.N.I. or Chamber of Commerce events, reminding them to visit

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

our web site.

Thank You’s. Express your thanks to new clients and those who provide referrals and testimonials.

Turn postal addresses into e-mail addresses. Give

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

revious customers a reason to joint your e-mail newsletter list.

New prospects. Profile your best customers and use a list broker to locate the names and addresses of

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

thers like them.

Promotions. Invite clients and prospects to teleclasses and special events.

New Content. Let clients and prospects know when you post new web con

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ent.

Greeting cards. Use postcards to keep in touch at anniversaries and holidays.

Building your e-mail list

Use print on demand postcards to build your e-mai

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

newsletter distribution list. Start by creating an information incentive—like a tip sheet or buying guide. Your incentive can be a special issue of your newsletter, an ela

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

oration on a previous topic, or an audio that can be downloaded from your website.

For “hands off” delivery of incentives, use autoresponders to notify recipients where th

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

y can download your incentive.

Steps to success

Creating and mailing print on demand postcards from your computer involves three simple steps. The following shows how eas

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ily you can create a relationship with a new contact or reactivate previous clients.

Choose the four-color artwork for the “billboard side” of your postcard. You

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

can choose from thousands of four-color illustrations and photos. You can also create and upload your own online portfolio of custom postcard artwork.

Prepare your mes

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

age. Enter the desired text in an online form. Preview your work as you go.

Address your postcard. Enter the name and address of your recent networking contact or prev

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ous client into the online database. You can also import lists from a many types of databases and contact manager software programs. Select the name, or names, you want to

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

eceive postcards, and send.

How is your card delivered?

Your postcard will be printed and mailed First Class from a centralized printing location the next business

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

day.

Advantages and options

No minimum quantities and no inventory. No up front investment is needed, no supplies to run out of. Postcards are printed as needed

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

Send 1 or 1,000. The more you send, the lower the printing and addressing costs.

Quality. Postcards are printed in color on a quality glossary cover stock. Both sides

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

are laminated to resist wear.

Flexibility. Choose either 4 by 6 inch or 6 by 9 inch postcards. You can add the recipient’s first name to each card.

Efficient. No

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

eed to prepare and apply address labels or hand-address individual postcards. No trips to the Post Office for stamps. No last minute trips to the mailbox in the rain.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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