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Do you find it hard to ask for referrals?

I know I do! Your heart starts racing, you stumble for words, and sometimes you break out in a sweat just thinking of asking for a referral. But the secret to getting referrals without having

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

to ask is to develop a system that does the asking for you.

8 Strategies to Get Referrals

Get referrals #1

Think in reverse. Instead of asking for one, earn one. If you're not getting referrals, maybe you're not providing

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

the service your customers want and you are not as good as YOU think. Ask your customers what you can do to better to serve THEIR needs. When your customers are satisfied, it'll be easy to get referrals.

Get referrals #2

Give a refer

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ral. If you change your way of thinking from How do I get a referral to 'how can I give a referral', the rewards will be surprising. Think of someone you can refer to your clients. This is the giver's gain philosophy

Get referrals #3

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

Make a list of people or businesses that sell products that are complimentary to yours. If you sell health insurance, your list might include health clubs, running clubs, basketball teams or physicians. Now create a referral program that pays

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

referral fees for people who are sent to you by your referral partners. Put a tracking mechanism in place to monitor this and make this process effective and rewarding.

Get referrals #4

Ask indirectly. One of the best ways to ask fo

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

r a referral without being obvious is to ask indirectly. You might say something like: "Mrs. Smith, my product (or service) is everything I say it is and more, and I have the reputation and experience that proves it. Is there someone you know

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

who would benefit from my product (or service)?"

Get referrals #5

Research Local churches in your area. Many are always looking for innovative ways to raise money to sustain the programs they offer to their members. Most churches wo

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ld be enthusiastic about the opportunity to receive a donation from you or your business. Simply call up the person in charge and ask if you can meet with him or her to talk about a potential fundraising activity. As above with the charity ex

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ample, propose that for every referral they send your way, you will donate a percentage of the sales to the church. In return, the church should agree to promote your business. This same referral process can be done with the booster clubs of

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

local sports teams, Girl Scout troops and other organizations looking to raise money.

Get referrals #6

Contact your business associates. Most everyone has a barber or hairstylist they use on a frequent basis, especially if they have

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

children (I don't know about you, but my beautician always engages me in conversation during my haircut!). Most beauticians and barbers are delighted when you give them a tip. Now you can visualize…where I'm going with this? Why not approa

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

h the local barbers and hairstylists and offer them $1 or $2 for every referral card they pass out to their customers? You might even motivate them to talk up your business by promising them a percentage of each sale that results from their r

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

eferral.

Get referrals #7

Develop Good Will. The last referral system will not only bring you referrals, but will also create a lot of goodwill. I learned this tactic, strangely enough, by Princess Diana and a local real estate agent

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

. When Princess Diana died, a close associate of hers was interviewed and revealed that Diana always carried a set of "royal" thank you notes. Every time she met with someone, she would remember their name, and as soon as she got in her car,

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

she would write a short thank you note to them. People cherished the thank you notes they received from the Princess. After hearing that, I started to carry around my own box of thank you notes.

Referral Process #8

Approach charitie

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

in your local area and ask for a list of donors. For example, most United Way donors make advanced pledges or set goals to give a specified amount to the United Way. Approach the executive sponsor of the United Way donation drive and propose

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

that for every referral that's sent from their organization to your business, you will take a percentage of your sale and donate it to the United Way (or whatever charity they are affiliated with) in their name. Sometimes it's not enough t

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

o just send a thank you note, people need to know that you want and appreciate a referral. Don't forget to show the appreciation, send thank you notes, make calls, and let people know you want and appreciate all referrals.
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elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

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tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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It is process of bringing/introducing/familiarizing a new recruit into the organization. This program familiarizes the new employee about the culture, accepted practices and performance standards of the organization It has been proved in one of the survey conducted by the Centre for Creative Leadership (headquartered in Greensboro, North Carolina, US), that a fresh hire does not met the expectation of an organization for the first few months. The issue of productivity of new hires has to be defined individually by every organization. Fresh hires are able to learn the process as quickly as possible if the induction efforts are right and they can be very productive if their induction is been done in an proper manner.

Have you ever considered the laout of the room for a meeting? Or do you just accept the room the way it is? Meetings could be more productive if you get rid of the table and re-arrange the chairs. This article delves into the psychology of what that happens.

In the first part of this series, I introduced you to Julie, the owner of Julie's Mansion, a creme-de-la-creme restaurant where I went as a young college student to learn about marketing. Now I’ll give you just one example of the eccentric things this man did in his own place of business....to build a reputation and a loyal following of customers...and the media too.

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