Tags |
|
|
Links |
|
|
Digg It - Marketing on the Cheap: Write? Right!!
We all know the value of writing articles for promoting your website or online store. However, writing articles to promote your old-fashioned, traditional brick and mortar business has been around forever.
Contact your local newspapers, and chances are,
Contact your local newspapers, and chances are,
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
depending on what business you are in, they may be interested in giving you your own column. Most small or medium-sized media markets will have at least one daily serving the communities and probably at least one weekly newspaper. Offer to supply a weekly
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
or even a monthly column for free. They are always looking for editorial content and "free" is always attractive. Be careful about a daily commitment, this can get overly demanding in a hurry.
It may be a little more difficult to approach the Los Angele
It may be a little more difficult to approach the Los Angele
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
Times or the New York Times, but in major media markets there are any number of regional weeklies that can be approached.
Other considerations may be regional or even national trade publications, Chamber of Commerce newsletter or other professional asso
Other considerations may be regional or even national trade publications, Chamber of Commerce newsletter or other professional asso
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ciations and organizations you may belong to.
If you can’t get the column for free, don’t be afraid to pay for it. But make sure the layout is designed to look as much as possible like a regular story or editorial content. The paper will probably require
If you can’t get the column for free, don’t be afraid to pay for it. But make sure the layout is designed to look as much as possible like a regular story or editorial content. The paper will probably require
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
that you put some sort of disclaimer on your column like the word "advertising", but this is not a big deal.
Have a professional photo taken and include it in you articles whenever possible. Don’t use your high school photo or one that is touched up to m
Have a professional photo taken and include it in you articles whenever possible. Don’t use your high school photo or one that is touched up to m
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ake you look totally different than you actually do. You are trying to build recognition and credibility. After your column has run for some time, you will be surprised how many people will easily recognize you. People like to do business with people they
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
know.
Okay, so now you have own column; make good use of it. Give it value. Do not make it a blatant advertisement and/or sales pitch. In fact, except in extremely rare occasions you probably don’t want to sell anything directly in your column at all. Y
Okay, so now you have own column; make good use of it. Give it value. Do not make it a blatant advertisement and/or sales pitch. In fact, except in extremely rare occasions you probably don’t want to sell anything directly in your column at all. Y
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
u want to write real content, stories that are either of real value or entertaining. I had a friend once that owned a restaurant. He paid to have his own column in our local newspaper. He never once wrote a story about his own restaurant. Instead he wrote
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
about his world travels, famous chefs, and the wonderful restaurants he had enjoyed.
Another approach you may want to consider is a "How To" column. I once supplied a weekly column for an art gallery/picture-framing studio. We wrote a series of how to b
Another approach you may want to consider is a "How To" column. I once supplied a weekly column for an art gallery/picture-framing studio. We wrote a series of how to b
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
y and frame your own artwork.
Check you local newspaper and you will no doubt see examples. If you are writing the column for the newspaper and not paying for it, make sure you retain editorial control and copyright to the work. If you are paying for ins
Check you local newspaper and you will no doubt see examples. If you are writing the column for the newspaper and not paying for it, make sure you retain editorial control and copyright to the work. If you are paying for ins
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ertion, ask your ad representative or ad agency for samples. As you travel around, pick up the local newspapers in the area you are visiting and see what others are doing.
If you don’t have the time or the feel you are not capable of writhing your own co
If you don’t have the time or the feel you are not capable of writhing your own co
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
lumn, check with an ad agency. You should be able to find one that provides this service. If you belong to a professional association, check with them and see if they supply "ghost" stories. I have worked with accountants, stockbrokers, lawyers and others
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
using ghost stories.
I will suggest that if you are not writing the story yourself, you may want avoid the by line that says "by" and use "furnished by" or "supplied by" or something of that nature. The last thing you want to do is get caught taking cred
I will suggest that if you are not writing the story yourself, you may want avoid the by line that says "by" and use "furnished by" or "supplied by" or something of that nature. The last thing you want to do is get caught taking cred
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
it for writing something someone else wrote. If you pay a copywriter for original copy, this is not as likely to happen. But if you use ghost stories from an association, you are more then likely not going to have exclusivity. Someone in another publicati
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
n may be running the same story.
When you start this project, think long term. It takes a commitment. It will take some time to build readership. You are establishing yourself as an expert in your field to people that don’t know you. This will not happen
When you start this project, think long term. It takes a commitment. It will take some time to build readership. You are establishing yourself as an expert in your field to people that don’t know you. This will not happen
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
overnight.
I mentioned retaining editorial control and copyright. After you have created a number of columns and/or stories, you may want to consider putting them all together in a book. Keep this in mind in the early stages. If you are working with a g
I mentioned retaining editorial control and copyright. After you have created a number of columns and/or stories, you may want to consider putting them all together in a book. Keep this in mind in the early stages. If you are working with a g
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
hostwriter or ad agency, make sure they understand your intentions so proper preparations can be made and taken into consideration from the very beginning. If your traditional non-web based business does have a web site, and it should have, make sure you
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
repare your writings for distribution on the net as well.
Once you start writing you can use the materials in any number of different ways.
So…go write something!
To learn more about writing to promote your business visit http://sbmag.org/writing
No p
Once you start writing you can use the materials in any number of different ways.
So…go write something!
To learn more about writing to promote your business visit http://sbmag.org/writing
No p
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ermission is needed to reproduce an unedited copy of this article as long the About The Author tag is left in tact and hot links included. We do request that we be informed of where it is posted so reciprocal links can be considered. Email floyd@sbmag.org
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggit.org.ua/article/29815/diggit-Marketing-on-the-Cheap-Write-Right.html">Marketing on the Cheap: Write? Right!!</a>
BB link (for phorums):
[url=http://www.diggit.org.ua/article/29815/diggit-Marketing-on-the-Cheap-Write-Right.html]Marketing on the Cheap: Write? Right!![/url]
Related Articles:
Resume Posting: Tips for Jobseekers
The Relevance of the Internet to Small Exporters
Bookmark it:
|