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Networking on the Internet is the same as networking in person, or is it? Let’s take a conversational tour together on this topic.

At an in-person networking event you wouldn't just attend not to network. Or would you? Normally everyone is there for a purpose, even if they haven't totally defined that

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

purpose, they have a vague idea why they are there. Wouldn't that work the same for iNetworking? Yep.

Yet...

Weekly I receive emails and phone calls how someone wants to connect with me in some way.

Yet...

They have no idea on what. No suggestions, no inklings, no possible thoughts, nada. I'm alway

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

s baffled when I receive these. I don't have time to educate people because they surely do need it. A few emails even add their web site URL link or suggest that I visit their web site to learn what they do and "figure it out for them."

For the folks reading this who have done this and wondered why the

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ir email doesn't get a response or gets a quick response of "sounds great," or "you can sell my new product or become my affiliate if you'd like" -- knock, knock, anyone home up there. People have told me that when they receive get these responses back, it confuses them. Talk about confused, how about t

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

he person receiving them.

It’s so much easier to either don't write or say what you really mean. Simply, say why you are writing, this is what you do, this is what I do, and here are some possibilities for us? You can even set this up in a signature file in Outlook and make it a quick send.

Everything

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

is a mirror. If you want to iNetwork state who you are, what you offer, or give clues and ideas of possibilities. Don't place the burden on the receiver to figure it out.

This brings us to rule number one in iNetworking. Be prepared. Don't be the one that has a great service or product but doesn't kn

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ow who the gatekeepers are or who the buyers and strategic partners are for your products or services. Gatekeepers are people that know your more of your buyers, strategic partners are people that you are going to do something joint and temporary with to provide better value for both your customers.

If

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ou went to an in-person networking event you wouldn't forget your business cards, or would you? If you attended an in-person networking event would you not bring the flyers for your next workshop, not know the benefits of your product or service, or not know who is your ideal client. If you did, it would

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

be a social event and not a networking event.

The same holds true with iNetworking. Have your business card set up for an easy email send, set a signature file in Outlook or whatever email software you use, have your workshop flyer in pdf (Adobe) format, in an auto responder, designed for a embedded te

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

xt email and HTML email (embedded means not as an attachment but as the email itself). In other words, have all the same materials that you would create for an in-person networking event available for deliver via the Internet in multiple delivery formats.

Last week I was at the Women’s Business Center ne

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

tworking breakfast event. A woman stood up and apologized for not having her workshop flyer and business cards. She forgot them on the kitchen counter. Not to be unkind but if this happens, turn your car around and go back home either to get the information or do something else more productive. I too

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

have on occasion during my 20 years in business left things behind, it only took me once to attend and not have the necessary material and its embarrassment to learn to never do that again.

Making a pitch via email to someone that can be a possible gatekeeper, prospect, or strategic partner is important,

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

if you don't have the time to put into a well written and clearly presented email, turn the car around and do it when you do have time. If you never seem to find the time, then look at your priorities, they sound a little off kilter to me.

I'm not saying you need everything perfect nor have all the an

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

swers but I am saying that you need to know what you want and say it.

iNetworking isn't any different than in-person networking in many respects. In both, you are building a relationship, it’s just not in person, nor local, it’s international in many cases. You wouldn't say in the first three minutes at

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

an in-person networking event that you want them to be your affiliate, or would you?

iNetworking is about building relationships. I've developed some wonderful networking buddies on the Internet over the years and they watch my back and I theirs. It isn't all about sales. Yet, each of us knows we need

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

to scratch each other’s back. And we do. But not until after the initial time together.

Let’s summarize these points for clarity. iNetworking is the same as in-person networking in that you need to have a clear intention or purpose for making contact, even if the reason is to get to know what each of

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

you do. iNetworking works its magic best when it includes at least one phone call after the initial contact.

Since I write Internet articles, I set up many relationships with publishers and editors. I don't hesitate to write them. I compliment them on what they are doing right and sometimes give them

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

an idea or two on what other sites are doing to support their writers. They are always grateful because they don't have the time to do this. And the relationship grows from there. I prefer to follow it up with a phone call or two. I learn about their challenges and I share the same.

It doesn't matter

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

who calls whom, be ready with your spiel. What you do or provide and how you some possible working arrangements. There is a list of 100 by my phone. Allow time to iNetwork but look for people who are ready.

Don't make people guess. Spit it out clearly in your email, edit and edit again if need be. So

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

metimes I go through six or seven edits to make sure mine are clear. Give others the opportunity to network with you. Here’s my challenge to you. Who can you reach out to at this exact moment and begin iNetworking? They are waiting to hear from you.

(C) Copyright, Catherine Franz. All rights reserved

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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