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It’s crucial to know your prospects if you want to market effectively to them. Take this

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

quick 10-point quiz to see how well you know and understand your prospects.

If you can

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

't answer these questions, how can you be sure you are connecting with your audience in

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

a relevant and meaningful way?

How can you be sure you are reaching them with a compell

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ng message about your product or service?

How can you be sure you are tapping into the

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

conversation they are already having inside their own head with respect to your product

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

or service?

I would argue you can't. And if you can't do these things, your marketing w

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ill not be effective.

Let's see how you do answering the following 10 questions about y

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ur prospects or customers.

1. Who are they?

2. Where do they live ... work ... play?

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

3. What problem do they have that you can solve?

4. How does your product or service fi

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

t into their life?

5. What else do they buy in your product or service category?

6. Wh

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ere do they get information regarding your product/service?

7. What is most important t

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

them?

8. What are they most afraid of?

9. What is their emotional connection to your

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

product/service?

10. How will they rationalize purchasing your product/service?

How’d

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

you do? If you can’t answer these questions, odds are your marketing message isn’t conn

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ecting with your prospects. And if your message is not connecting with them, you won’t b

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

very successful in selling them on your product or service.

Take the time to get to kn

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ow your customers and prospects. Learn all you can about them. Use this quiz as a guide.

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

When you do you’ll be able to speak directly to their needs and concerns with your mark

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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