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If there is one thing I can’t say enough it is that the most important part of your mailing campaign is your mailing list. It is vital that you put the right amount of energ

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

y into learning about lists – who to mail to – so that your mailing efforts aren’t wasted. There are a few different ways that you can get an adequately targeted list.

As

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

lways the first step is to determine who your target market will be. Should you market to consumers or businesses? For this example consider that your product is a set of h

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ome woodworking tools. This should be marketed to consumers because it is not an industrial grade product. Good, now we have narrowed it down to only 291,324,219 people in

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

he US. As a minimum, your mailing campaign should send to the same names three times. So all you have to do is send out 873,972,657 postcards at $0.185 per piece & you get t

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

he point. We need to narrow it down some more.

So how do you accomplish the narrowing of your list? Many factors can be considered, including age, gender, zip code, annual

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

alary, profession and number of children are some of the more common qualifiers. It may take a while to figure out what combination works for your specific product. Don’t wo

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

rry about political correctness when considering whom you should mail to. It is perfectly acceptable to test certain lists that may be considered "stereotypical". Many time

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

these lists will work well. But you never know until you test them.

A special eye cream would go to women over 40, right? You need not worry that you’re targeting “older

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

women” or that 40 is no longer considered old. No matter how great an idea you have about a certain market, ALWAYS DO A SMALLER TEST MAILING FIRST! Average test mailings

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

un around 1000-1500 names. Once you see acceptable returns on the smaller mailing then you can jump in with the larger numbers. You may think 40+ is a good age to start wi

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

th the eye cream, but you may get better results purchasing age 50+. Test test test!

Sometimes, like with our home woodworking tools, you have a product or service that yo

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

are not comfortable that you can adequately narrow your list by the normal qualifiers. You can make certain assumptions about people who are woodworking hobbyists: Mostly M

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ale, Probably Homeowners, but what else do you really know? At this point you may want to consider using a privately "managed" list. These lists are going to cost more per n

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

me but will give you a much better way of pinpointing possible customers. For example you could order the subscriber list for Fine Woodworking Magazine. The cost per name wo

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

uld be $0.095 per name compared to the normal average cost of $0.05 per name. These names are nearly double the cost, however you are guaranteed that all of the names you g

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

t are for people interested in woodworking and therefore are much more likely to be interested in your product. With the “women over 40” example – some may be wrinkly and s

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ome may look quite young and aren’t even thinking of eye cream yet.

Managed Lists are not appropriate for all situations, but can be a major help when a very specific targe

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

is needed. Don’t fret over the extra cost, the more targeted names will undoubtedly show greater overall returns in the end.

The purpose of special mailing lists is to tar

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

get a specific type of customer for your specific type of business. The eventual end result is more customers and a better bottom line. And this is what we all want, right

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Almost everyone once in their life have thought about creating their own business, be their own boss, in other words, we all have dreamed about being an entrepreneur but most of the people are afraid, they think that they are not going to achieve it and they finish being unsatisfied with a simple work.

Learn how to effectively manage a business by investing in it rightly. Too many business players in the market but there's an urge to remain in the competition through out and rise above all. Managing a business firm is not a child’s play. Learn how to effectively manage a business by investing in it rightly.

Listening with the intent to understand gets inside another person's frame of reference. It is far easier to listen to what someone wants, if we love them. When communicating with your customers, you must also love your customers; truly care for their success.

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