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Digg It - Make Your Mailing a Home Run, Not a Strike Out!
You can use great design and copy to get a better response.
When you send a mailing to your custo
When you send a mailing to your custo
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
mers or prospective customers you are counting on making considerably more money in new business t
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
an you spend on the mailing, right? It is obvious that if you were not going to profit from the ma
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
iling, you wouldn’t send it out.
A little less obvious is that it costs almost the same amount of
A little less obvious is that it costs almost the same amount of
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
money to send out a very attractive mailing piece with brilliant copy which is more likely to prod
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ce a great response rate as it does to send out a boring, poorly designed piece guaranteed only to
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
land rapidly in the trash. Why?
The major part of your expenditure is in the mailing list and t
The major part of your expenditure is in the mailing list and t
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
e postage. The printing costs are about the same for a perfect card as for a mediocre one. All rig
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
t. So a good design and excellent copy is going to cost a little bit more. But only a little. You
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
send out a postcard mailing to get a response (preferably lots of responses).
The front of the c
The front of the c
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
rd, graphic and headline, is designed to attract the reader’s interest so that they read what you
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ave to say. In short, to attract his or her attention.
The copy on the front and back of the card
The copy on the front and back of the card
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
is designed to get the reader to respond, either by calling you or e-mailing you or visiting you
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
r going to your web site. A response.
If your card accomplishes that, it’s done its duty.
How do
If your card accomplishes that, it’s done its duty.
How do
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
you get it to do that?
Good design. Good copy. Assuming you have sent the cards to people who are
Good design. Good copy. Assuming you have sent the cards to people who are
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
likely to be interested in what you have to sell. (There’s no point sending a postcard selling ra
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ncoats to people in the Sahara Desert. They are the wrong “public”).
It is more cost effective i
It is more cost effective i
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
the long run to hire a professional to do the design and copy for your promotion instead of spend
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ing all the time yourself to learn the software. A little time spent improving the design and cop
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
of your postcards will result in much higher ROI (Return On Investment) for your postcard mailing
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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