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Why are more businesses turning to full-color postcards as a key form of promotion? The biggest reason is the simplest: You don’t have to o

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

pen a postcard. It won’t get lumped in with all the direct mail envelopes that people toss without opening.

If the postcard shows a very gl

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ossy, well-photographed picture of an attractive product, the recipient will very likely look at the picture and turn it over to see who sent

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

it. She/he might well put it aside and think, “Next time I’m near the store, I’ll go in and have a look.” The postcard often sits out as an

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

easy reminder of your store or business.

Cutting Costs on Mailings

When the economy is a bit shaky, you should increase promotion to keep

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

our name in the minds of customers, but you also have to keep down your costs. To get maximum return for your marketing dollar, you can mail

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

postcards up to 4 1/4 by 6 inches for between 17.5? and 19.5? each first class (the cheapest letter rate is 19? - 24?). If you find the rig

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ht company, you’ll likely be able to have 5,000 postcards printed for less than $400.

Finding the Right Company

Most businesses don’t have

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

n-house marketing departments, so find a postcard company to help you. A postcard company can handle your mailing and save you money. It ma

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

kes most of its profits from printing, not from consulting, selling, mailing lists and mailing, so it can often find you better deals on such

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

services. The company should:

- Specialize in postcards. It shouldn’t just do postcards among other printing jobs. You’ll pay less becaus

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

e the company gang-prints cards. In other words, the company will print many different postcards in one large press run.

- Have some market

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ing knowledge and experience. The company should be able to advise you on mailing lists, design and quantities.

- Offer UV coating (laminat

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

d), full-color and 4 1/4-by-6 in. postcards. This ensures you get the highest-quality look and the biggest post card you can for the lowest

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

mailing rate. The UV coating is essential for a very high gloss finish to make your product look good.

- Help with photography. Getting a

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ood picture is vital to the success of your postcard. You might pay $150 to $1200+ for photography and, generally, you get what you pay for.

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

However, some photographers do a good job without charging the earth. Your postcard company should have contacts with photographers. Once

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

you find a company (it doesn’t have to be local – many do business with stores all over the U.S.), ask for advice on creating the postcard.

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

Many companies will help with everything from determining whether you should mail to your existing customers, mailing lists of potential cust

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

omers or both. The company also will send you proofs. Make sure any corrections you request are made so you’re happy with the final product

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Is Benchmarking sounds familiar to you? It has been a common terminology whenever organization seeks opportunity for improvement. Or try to do something new. This TQM article is about how the author dealt with Benchmarking in TQM implementation. It highlights what to as well as how to benchmark.

You can have the best little business ever with wonderful potential, but if you can't market it, you don't have a business at all.

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