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Candy, squeeze balls, pens, and key chains -- these provide questionable value to anyone visiting or staffing a tradeshow booth. More and more meeting and marketing professionals are considering something a little different - booklets. They are a way to attract higher

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

quality prospects, reap a handsome return on the investment of time and money in attending shows, and help set a company apart from the crowd.

What is a booklet? The ultimate purpose of a booklet is to educate a target audience. It contains tips, techniques or strat

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

gies to help accomplish certain tasks. Typically it measures 3 ?" x 8 ?", has 16 to24 pages, fits perfectly into a purse, pocket, or briefcase, and can conveniently be mailed in a standard #10 business envelope.

The following five points highlight how you can use book

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

lets as a powerful marketing tool to increase sales from tradeshow leads.

1. Why booklets make a great tradeshow giveaway item.

Booklets have a lasting value, more than many handouts currently used at tradeshows. Yet booklets are not overpowering in any way. One majo

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

purpose in exhibiting at a show is to educate your target audience about how you can provide solutions to their challenges. A booklet packed full of a useful tips might address those challenges. In addition, it heightens your company's credibility as an expert in the i

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ndustry, and draws the prospect to you when it’s time to purchase.

Your company's name on a coffee mug or pen doesn’t quite have the same impact when a prospect is looking for solutions to their challenges. Rather when they easily read your information in a booklet, y

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

u’re perceived as knowledgeable. Also, you leave the reader with the distinct impression that you are looking to establish a rapport, and a business relationship with them. Handing out booklets separates you from those with a dish of candy at their booth, or those who o

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ffer yet one more shopping bag. And, the cost of booklets is less than many other giveaways and can effectively and easily be used throughout the year in other parts of your sales and marketing efforts.

2. Who uses booklets as a giveaway?

Anyone in any industry who i

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

selling or exhibiting at a trade show is a candidate for using booklets as a unique promotional tool. A company can write and produce their own booklet, have a booklet produced for them, or purchase copies of someone else's booklet on a topic of interest for their targ

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

et audience. Small, mid-sized, and large companies alike use booklets. The minimum purchases are usually completely manageable, and there is an economy of scale as you purchase larger quantities.

3. What kind of information to include in a booklet?

The best informati

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

n to include in a booklet is common sense, grass roots, basic, practical “how-to” content on a topic relevant to your business and important to your customers. The material can be solutions to everyday concerns, which people often overlook. Sometimes the "magic pill" an

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

wer to challenges turns out to be information that is known but merely forgotten. The booklet acts as a reminder. It can also serve as new information for novices to an industry.

4. How else you can use a booklet to market your company?

Once you have produced a bookl

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

et, you can often find other organizations that can benefit from it. This then helps to recoup your production costs, should that be of concern. For example, a manufacturer could sell it to distributors. You also continue marketing your own company, and generate new r

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

venue in the process.

Other uses include direct mail campaigns or licensing the rights to your booklet to another company. Licensing might also involve translating it into other languages to reach additional markets. Licensing agreements mean that the client produces

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

the booklet. Your company grants specific rights, by written contract, for the client to do all the production of the booklet manuscript that your company owns.

Identify prospects in your own industry by looking at the vendors, suppliers, and manufacturers. Each is a m

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

rketing niche. Approach them in a common-sense way. Remember that you are providing solutions to many of your clients' problems.

5. What common mistakes do companies make when exhibiting?

One of the biggest mistakes companies make when exhibiting is in repeating what

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

other exhibitors are giving away, or repeating what the company has done year after year regardless of the results. An uninteresting handout makes the statement that a company has put limited thought into their clients' needs. The importance of educating the clients ab

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ut how you can help them cannot be overstated. When your company makes one more sale because someone reads the booklet you gave them, the investment of purchasing or creating the booklet pays off handsomely.

Getting a return on the overall investment of the tradeshow i

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

s ultimately the primary reason for attending the show at all. Some industries, such as the pharmaceutical industry, are now making a concerted effort to pull back on money spent on excessively expensive and inappropriate giveaways, and are turning toward giveaways with

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

educational value.

Using a booklet as a tradeshow booth giveaway creates magic as you enjoy better-qualified leads that produce larger sales over a longer period of time with well-educated clients. A small investment in the booklet is definitely worth the large return

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Due Diligence is a phrase that has been traditionally used to reflect the analysis activities that occur during merger and acquisition activities. Recently the due diligence process has been extended to include the evaluation of business affiliation and partnership agreements.

What should you do when you are to select an ERP system from a long list of suppliers?

Promotional gifts are an effective way to attract new clients to your firm or company. Believe me, the benefits are very rewarding.

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