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That is the question, you should be asking yourself. Many feel that it is I'm sure. But is it really!

Which scenario is better or best for your bu

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

siness, marketing and advertising everyday spending more than you marketing budget allows each month. Or marketing your business based on last year

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

marketing cost for five months straight where after five months you market your business no more.

You will have no reason to, because your client

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

s will be calling you at will. That's right I'm talking about a campaign that will free you up to do business without having to pay one dime on mar

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

eting after a five month campaign that will in form your potential clients of your business or service.

It can be done; I will prove it to you wit

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

a brief example of it happening to me. I own a pick-up truck with a snowplow on it. To show you that this works I am going to talk about last year

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

s snow storm where my clients from over a year ago, called for my business this year.

What makes this so amazing is that I only plowed for these

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

businesses once, during the entire winter season. Never made contact again until they picked up the phone for service this year.

Now that to me is

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

marketing, you can achieve the same thing by marketing your business all the time. It does not matter where you are or who you come in contact wit

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

you must always market yourself or your business.

This would mean promoting your self all the time with flyers, business cards, ads and what ever

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

else you could think of within your means. When you go to the store, hand out a card. When you are in the supermarket put up some flyers on the com

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

munity board. Take one day a week during your campaign handing out your business cards to local businesses that will benefit from your service.

At

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

the doctor's office hand out your cards to other patients, and staff. They may not need your service at that particular moment but they will rememb

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

er you. Depending on the type of business you are in, offer samples or show pictures of your work while you are handing out your marketing material

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

.

How will you get calls if no one knows what you have to offer? You have to show them, tell them and let them see what you do. Use people around

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ou as well friends, family and co-workers alike. Let everyone you know, what you do and how they can contact you.

You can go a step further, send

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

letter or email local businesses about your business along with some business cards or flyers or a brochure if you are mailing a letter announcin

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

your service. It will pay off in the end, you will see.

In conclusion, you can get to the point of having you clients call you for business. This

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

is nothing new nor is it something is impossible. My example above should be proof enough that it possible. This was a total of 3 clients I had no

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

contact with for over a year, they remember my little slow plowing service like it was yesterday. You too could experience the same effect ten fold

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Affixing the time and date on products and documents is an important procedure in factories and offices as consistent time and date marking facilitates traceability. Writing dates manually on a large bunch of documents is labor intensive. Such a task is also monotonous, and therefore prone to human errors. Time and date stamp is a mechanical device used to address these problems. It also allows business establishments to track time more effectively.

Researched and improved methods of marketing have lead to increased competition and business productivity. Business houses, firms and multinational conglomerates have plotted new marketing techniques to put forward a better image in the consumer market. Large advertising campaigns and smaller methods like personal selling and demo presentation have influenced marketing procedures all over the world. An effective way of marketing is through the use of kiosks. A kiosk is a small and independent structure that stands out and is used for selling merchandise and marketing a particular service. Kiosks usually exist at retail areas or in common areas such as shopping malls and railway terminals. Internet kiosks also exist and can be used effectively for surfing the Internet from any location.

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