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Sometimes you can use a guarantee effectively in your headline.

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

Doing so often creates increased trust in the reader. After all,

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

if you guarantee it, you must believe in whatever it is you are

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

guaranteeing.

Remember Domino Pizza's unique selling propo

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

sition (USP), which was also used as a headline? 'Fresh Hot Pizza

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

Delivered To Your Door In 30 Minutes Or Less - Guaranteed!'

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

That headline worked great for Domino's, could a similar headlin

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

e work for you? Think about your product or service. Do you have

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

a USP that would make a great headline? Can you guarantee it? If

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

so, test putting a guarantee in your headline and see what kind

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

f response you get.

You don't have to use the specific word

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

'guarantee' in your headline, other similar words or phrases will

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

work just as well, for example Brian Keith Voiles, a famous copy

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

writer, gives as an example of a guarantee type headline, the fol

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

lowing:

'Try Moose Skin Care System For 30 Days, If Your Ski

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

Isn't Softer And Glowing, Return It For A Complete Refund!'

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

Don't forget, keep testing your headlines. Don't fall in love wi

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

th any particular headline. If your headline does not produce res

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ults, trash it and use another. Use your best headline as your co

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ntrol and try other headlines to see if you can beat its' results

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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