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Some of the simplest marketing tactics often produce the most profitable results. Here are 4 examples that have proven highly effective for any business.

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

1. Focus on Your Best Prospects

Imagine how profitable your business would be if more of your new customers were like the best customers you have now. H

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

re's how you can make that happen...

Take some time to analyze your current customers to determine what key traits they share - and why those traits make

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

them ideal customers for you. Then revise your sales message to appeal specifically to them.

This will increase both the number of new sales you get and

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

the profitability of each new customer.

2. Pile on the Benefits

Customers usually buy something to save time or to save money. Offer them an opportunity

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

to do both and you will boost your sales. But offer them multiple opportunities to do both and you will cause your sales to soar dramatically.

For examp

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

e, structure your sales message to stress both the time saving and money saving benefits of your product or service. Then include a discount price offer i

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

f they buy before a certain deadline (more money saved). Finally, figure out how you can deliver all or some of what they are buying immediately (more tim

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

saved).

Tip: If you cannot deliver all or part of your product immediately, add something to the purchase that you can deliver immediately. It can be as

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

simple as a series of helpful tips related to your product posted on your web site ...but available only to new customers.

3. Make Buying Easy

Make it

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

asy for potential customers to buy from you and more will buy. Look for ways you can make your buying process easier - and faster.

For example, design yo

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ur selling procedure so prospects do not have to make unnecessary decisions. Every decision they have to make interrupts the buying process ...and diverts

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

their attention away from completing the sale.

Tip: Don't ask for unnecessary information during the ordering process. Instead, follow up after the sale

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

with a personalized "thank you" message - and include a brief request for the information.

4. Follow Up - Again and Again

Selling is not a one step proc

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ss. Most people do not buy something the first time the see or hear about it. You can salvage many of these potential customers with an effective follow u

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

p system.

Your follow up can be as simple as contacting these prospects periodically with a new offer. Or, better yet, follow up periodically with some u

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

eful information ...and don't charge them for it. You'll build a supportive relationship that gains their trust - and eventually the sale.

Tip: Make sure

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

you have a way to get the email addresses of visitors to your web site. You need it to follow up with them. For example, offer them a complimentary speci

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

l report or other useful information ...delivered only by email.

Each of these 4 dynamic marketing tactics provides a simple way for you to boost your sa

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

les and profits quickly. They are simple to use, highly effective and require very little if any new expense.

Copyright 2005 Bob Leduc http://BobLeduc.co

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Once you are a small business owner, you will need to determine the best way to advertise your business to get your name out in the world and let everyone know you are open for business.

What can we learn about web branding from listening to the radio? Believe it or not almost every principle you might need for effective web branding. Read on.

Once again the squeeze is on as renewed inflation worries slow the economy's growth and many companies resort to believing that cost cutting is the best means to scramble back to profitability in an uncertain economy. The problem with this classic approach is that it sends the clear message to your brightest and best talent that no matter how well they perform, today there is no job security. Not only does such a move have a serious impact on morale, but as the economy improves we will find ourselves once again in a very tight labor market. It will be next to impossible to replace laid-off workers and worse yet, your current work force, especially those brightest and best, may well decide that it is time to move on to greener and possibly more secure pastures before the next downturn hits. Is there a better approach than cutting off your nose today and spite your face tomorrow? Absolutely!

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