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Many small and home based businesses know they need to market and yet, have little or no money to do so. Sadly, many use this as a reason not to market. Even on a limited

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

budget you can promote and gain visibility for you and your business.

The following three strategies have proven extremely effective for countless businesses as they ca

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

n for you.

1. Press Releases – Very effective and they offer a great deal of credibility when published. You must have a well written release that is pertinent to the me

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ia source you are sending it to. You can distribute press releases both online and off.

A quick Internet search under media resources in your city will bring up radio, t

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

elevision, newspapers and magazines in your area. To find online resources do a search under “free online press release distribution.” Numerous listings will come up. Be

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ure to utilize the free services when on a limited budget.

There are services you can pay for if you are so inclined. Two excellent resources for both free and paid are

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

www.prweb.com and http://arrivenet.com/.

Prior to writing a press release, determine the following:

-Who is your target market? -What is your target media? -Who is t

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

he contact person at the media outlet? -What is the timeframe for submission? -Do you have an attention-grabbing headline? -Do you know the who, what, when, where, w

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

y, how? -Do you have good quotes, research and technical date if appropriate?

Click this link http://press.arrivenet.com/bus/article.php/593635.html to see how powerful

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

a well-written release can be.

2. Articles - Writing articles is a great way to gain recognition as an expert in your field or specific industry. By providing practical

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

information, you can reach targeted audiences. This can create exciting opportunities for you and your business.

Whatever you write about should be something you are kno

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

wledgeable on and your information is factual. Incorrect or untrue information can come back to haunt you.

Recently I read an article by someone claiming to be an Inter

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

net marketing expert. Their article was about gaining visibility on the Net. To find out how much visibility this so called expert has I did a name search on the author.

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

he “expert” author had only 10 postings under his name. Not very impressive when other experts have thousands of listings. The author immediately lost credibility.

3. Pr

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

esentations – One of the most incredibly effective ways to market your product or service is to offer a complimentary information seminar. When you provide great informat

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

on that is of interest to your market you have become a resource before you are a vendor.

By positioning yourself as a resource you are marketing in a very unique way.

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

Hosting a presentation can be virtually expense free. You can offer to do a presentation at a staff meeting for a client. Many large companies have brown bag lunch speaki

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ng opportunities.

You can host a meeting open to the public at your local library. Be sure to send press releases to the local media when you are offering a presentation

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

open to the public.

Many associations, including your local Chamber of Commerce, are constantly seeking presenters who can provide timely and content driven talks that b

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

enefit their members.

When you apply one of the three recommendations to your marketing mix you will gain benefit. When you apply all three the results can be phenomenal

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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What were they thinking? The actors in the unfortunate events at Hewlett-Packard most likely weren't thinking at all, and in fact may have been acting under the direction of their hard-wired personality preferences - traits which, in the absence of discipline or policy redirection, and in the presence of a personality-driven and divisive environment, hijacked the director's recognition of his fiduciary responsibilities and common sense. The devil didn’t make them do it, their psyches did.

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