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Digg It - The Biggest Problem With Your Marketing Is...?
What is the biggest problem most marketers have? Who knows. We don't, and they certainly don't ei
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ther. That is exactly the problem. Most marketers don't know whether or not their campaigns are w
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
rking because they don't know how to track the results.
I can't count the number of people I kno
I can't count the number of people I kno
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
who create a marketing campaign and spend hundreds or thousands of dollars implementing it, then
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
don't even bother to track the results. How will you ever know if, when, and why your marketing
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
s successful, or unsuccessful, if you don't see hard data on your results?
With online marketing
With online marketing
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
it's easy to find out where and when your marketing dollars are being wasted. Using online track
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ing you can:
- Track how many people respond to your online ads - If people don't respon
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
, then you can simply alter your ad and try again.
Track when people respond to your ads - D
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
they respond immediately or do they wait a week? This helps you to determine a time frame for sa
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
es activity.
Track whether people are opening your email marketing or bulk email messages -
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
If they aren't, maybe you need to change your subject line or find a new list of people to email.
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ence in advertising. Online tracking helps you determine which words will pull sales.
Monito
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
r the click activity on your site - What you really need to know are the number of unique visitor
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
you receive. A unique visitor is each individual visitor who clicks on your site, regardless of
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
he number of times they click on your site. The number of clicks you receive is less important th
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
an the number of unique visitors you receive.
Online tracking can tell you all this and m
Online tracking can tell you all this and m
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
re. Whatever online marketing you use, from banners to pop-unders, ebooks to articles, make sure
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ou know what works and what doesn't. Use online tracking and save yourself money, time and energy
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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