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Research shows that the gay and lesbian market is worth cultivating, no matter what your product or service. Despite the cultural changes during the past fifty years the gay and lesbian market is still relatively untapped. According to GLI

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

NN (the Gay/Lesbian International News Network) from 1996-1998 the annual value of the gay and lesbian market was 514 billion dollars. Online research conducted by Community Marketing Inc. in San Francisco from 2001-2003 showed that gay and

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

lesbian travel accounted for 54.1 billion in annual spending in the United States alone. This research also concluded that approximately 76% of gay and lesbian household incomes are above the national average of $40,000 per year.

The incr

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

dible “Dual Income, No Kids (DINK)” buying power of the gay and lesbian population is stirring things up in business these days. It is changing the fields of marketing and public relations, as well as economics. In light of recent gay marr

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

age laws passed in Massachusetts and other similar laws on the table in other states, the newest financial explosion has happened within the gay and lesbian wedding industry. There are many ways gay friendly businesses can learn to speak di

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

rectly tothe gay and lesbian community in order to share the wealth.

Advertising to the Gay Community

A report on mygayweb.com says 78% of gay online users prefer to buy from companies that target market to the GLBT (Gay Lesbian Bisexual

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ransgender) community. The first and most important step.is researching this target market by finding gay/lesbian newspapers, magazines, community centers, web sites, expos, or conferences. Once you decide where to advertise, maintain a str

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ng and consistent advertising presence within the community itself. This will produce loyalty.

Gay and Lesbian consumers deeply appreciate being treated with the same respect and consideration as anyone else. Comfort in expressing their l

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

festyle, flexibility with products and services and creativity in your approach will form a bond of trust between a company and its’ gay and lesbian clients. A business will gain a reputation for openness to gays and lesbians and as word of

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

mouth travels you may receive hundreds of referrals. In the gay and lesbian community trust is an important and marketable commodity.

Community Action

In order to further a bond of trust, gay and lesbian patrons expect to see gay friendl

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

practices in action. The creation of anti-discrimination policies in the work place, involvement in AIDS education, and support of gay rights initiatives are a few examples. Honest communication is also imperative. Gay and lesbian client

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

le want to rest assured that, if necessary, a protocol is in place for reporting inappropriate behavior or comments from staff. They want reassurance that no matter who assists in a sale the company provides a safe and respectful space at a

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

l times.

Symbols of the Gay Community

There are signals a gay friendly business can send out that are discreet and specific. These signals can be presented in a way that does not offend more traditional clients or draw attention to a busi

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ness located in a more conservative area. An effective way to reach gay and lesbian customers is to learn the symbolism of the community. The use of a small rainbow flag or pink triangle in the form of a sticker on your window or as an ic

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

n on your web site will send a message to the gay and lesbian population of your town or city. There are a wide variety of market specific themes and images available to businesses that choose to call themselves gay friendly. If there is a

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ay or lesbian group in the area ask for any promotional materials they may offer, to gain a better understanding of the lingo, symbolism, and specific needs of the GLBT community.

Any Business Can Be Making More Money

Acceptance, reliabil

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ty, personal attention, and excellence are qualities all consumers want in a buying experience. Gay and lesbian customers are no different than straight ones. They want all of the same services, from caterers to photographers, from flower

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

s to cars, from cruise packages to tailors and dressmakers. Any business has the ability to reach out to this market and embrace thousands of new clients.

Including the gay and lesbian community in your marketing and PR strategy can help g

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

nerate profits never before imagined. Use the positive outlook of respecting all clients and providing great service to all as a way to boost the company’s reputation and income.

The gay population is a lucrative market. Learn how to spe

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

k the gay community’s language, familiarize yourself with gay community organizations, and create a gay-friendly workspace. With these steps you will be well on your way to selling your products and services to this profitable market sector

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Too often in my many years toiling in the Corporate world I had to sit through poorly facilitated meetings that started late, ended late and had no clear stated purpose.

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